The In-Store Media Playbook for Brands: Everything You Need to Get Started (and Win)

In-store retail media delivers an average 49% reach boost when added to campaigns, yet many brands are still testing this channel for the first time.

That's changing fast. More brands are realizing how much physical retail stores shape purchasing decisions, and their confidence in bringing in-store into the mix is growing.

In this playbook we cover:

• How In-Store Advertising Works: See how in-store media's reach compares to other major channels, grabs attention, and drives performance.
• Overcoming Investment Hurdles: Tips on where to source budget and get your team on board.
• Planning, Execution & Measurement: Better understand strategic placement across store zones, choose the right buying method, and measure from brand lift to sales attribution.
• Creative Best Practices: Insights to help your ads stand out and perform better.

This playbook gives you the frameworks and data you need to build effective in-store campaigns, whether you're launching your first test or hoping to make this a key part of your strategy.

Ready to reach your audience where 90% of purchases happen? Grab the In-Store Retail Media playbook and start creating campaigns that drive results.