With fall planning underway, advertisers have many questions about how consumers are feeling. So, we conducted a survey with 800+ participants across the U.S. to gain insight into their shopping habits, holiday plans, and advertising preferences.

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72% of people are actively trying to get outside as much as possible

Our partnership with Lamar makes it easy for advertisers to set up campaigns at two key touchpoints along the purchase journey: on the road and at the supermarket.

Brands looking to make an impact can leverage premium inventory by pairing Lamar’s large format digital billboards with GTV’s high dwell time displays.

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61% of people prefer to see holiday ads that are humorous

Peoples’ views are always changing, so crafting relatable campaign creative can be a challenge. Our data revealed that people prefer to see holiday ads that are mostly humorous (61%), heartfelt (39%), or nostalgic (31%).

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You found a DOOH-licious surprise!

Conference season is here, and we'd love to connect with ad agencies and brands interested in our network. We know everyone’s calendars are busy, so we'll send you a free snack as thanks for your time!

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76% of people are visiting multiple grocery stores during each shopping trip

Brands can break through the holiday advertising noise by marketing in supermarkets, which is the highest traffic retail channel. This environment provides ample opportunity to get in front of shoppers during their everyday routine.

63% of people plan to gather with loved ones more so this year than in 2020, which likely means even more trips to the grocery store.

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98% of grocery shoppers influence household purchase decisions

Grocery TV's audience is made up of key decision-makers that influence purchase activities such as insurance, auto, real estate, education, and entertainment.

And compared to last year, 35% plan to do more holiday shopping in person.

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