Advertising Royalty: 50% of the Net Advertising Revenue attributable to the Member, where “Net Advertising Revenue” means the gross revenues collected by GTV for Advertising in the Member’s store(s), less 66% of gross to account for GTV’s operating costs. Revenues received by GTV from Advertising sold by Wholesaler or its affiliated entities, including trade/marketing groups, are considered ad serving fees and are excluded from the calculation of the Advertising Royalty.
Fees for GTV Services: Fees for GTV Services to Members are as follows. A Member selects its GTV Services pursuant to its Member Agreement. Terms below are defined in the Member TOS:
| GTV Service | Fully-Monetized | Partially-Monetized | Non-Monetized |
|---|---|---|---|
| Member Minimum Share-of-Voice | 50% | 80% | 100% |
| CMS + Media Player ($/screen/month) | $0 | $12.50 | $25.00 |
| On-Site Installation & Servicing ($/screen/month) | $0 | $0 | $0 |
| Party Responsible for Displays | GTV | Member | Member |
| Advertising Royalties | Yes | Yes | No |