When was the last time an outdoor ad stopped you in your tracks or made you do a double-take? Odds are, it was due to one of the digital signage design strategies we explore below.
Digital out-of-home (DOOH) screens can be found in many locations and come in all shapes, sizes, and capabilities. What's unique about DOOH is, unlike static OOH signs, it comes with digital flexibility similar to what advertisers see online or through mobile displays.
While it's true that industry standards are still being determined for DOOH, there are a few tried and true methods that will help audiences notice your ad more often, remember your message, and engage with your brand.
In this guide, you'll find:
• 8 key creative best practices when working with DOOH
• A DOOH campaign example with impactful creative
• Free resources including designer-recommended fonts, stock photos, and our favorite content creation software