![[Guide] The In-Store Media Playbook: Manage, Scale, and Monetize Your Network](/content/images/2024/11/GTV-Instore-Retail-Media-Playbook-1.png 1x, /content/images/2024/11/GTV-Instore-Retail-Media-Playbook-1.png 2x)
[Guide] The In-Store Media Playbook: Manage, Scale, and Monetize Your Network
With the rise of in-store digital media, retailers are challenged to seamlessly integrate digital touchpoints while managing costs and improving customer experience. The In-Store Retail Media Playbook offers guidance on how to navigate these complexities and turn retail media solutions into a powerful revenue stream and positive customer experience. As
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Resources

What Advertisers Should Know to Target their Audience in the Supermarket during the Holidays
Data and insights from 800+ shoppers across the U.S. paired with tips + strategies for your brand's advertising success. IntroductionAre people still shopping in person? What types of advertising campaigns do consumers want to see right now? These questions are top of mind for marketers looking to reach their audience
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What is In-Store Retail Media, and Why is it Gaining Traction?

An Introduction to Advertising and the Metaverse

What's the Deal with Third-Party Cookies?
