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Hot Off the Press: The In-Store Media Playbook for Retailers

News & insights

Insights, thoughts, and deep dives on in-store retail media.

Articles

How Brands Can Better Reach Hispanic Audiences with Digital In-Store Advertising
Article — 7 min read

How Brands Can Better Reach Hispanic Audiences with Digital In-Store Advertising

In-Store Advertising Leads in Perception and Attention Compared to Other Channels
Article — 3 min read

In-Store Advertising Leads in Perception and Attention Compared to Other Channels

How Brands Can Leverage In-Store Retail Media Over the Holidays
Article — 8 min read

How Brands Can Leverage In-Store Retail Media Over the Holidays

The holidays come with a sizable opportunity for brands hoping to advertise using in-store retail media. Here are tips for making the most of it.

Resources

[Guide] The In-Store Media Playbook: Manage, Scale, and Monetize Your Network
Ebooks

[Guide] The In-Store Media Playbook: Manage, Scale, and Monetize Your Network

With the rise of in-store digital media, retailers are challenged to seamlessly integrate digital touchpoints while managing costs and improving customer experience. The In-Store Retail Media Playbook offers guidance on how to navigate these complexities and turn retail media solutions into a powerful revenue stream and positive customer experience. As

[Survey] Shopper Perception of In-Store Retail Media
Ebooks

[Survey] Shopper Perception of In-Store Retail Media

What Advertisers Should Know 
to Target their Audience in the Supermarket during the Holidays
Ebooks

What Advertisers Should Know to Target their Audience in the Supermarket during the Holidays

What is In-Store Retail Media, and Why is it Gaining Traction?
101s — 7 min read

What is In-Store Retail Media, and Why is it Gaining Traction?

An Introduction to Advertising and the Metaverse
101s — 4 min read

An Introduction to Advertising and the Metaverse

What's the Deal with Third-Party Cookies?
101s — 4 min read

What's the Deal with Third-Party Cookies?

An Introduction to Advertising’s Relationship with Sustainability
101s — 4 min read

An Introduction to Advertising’s Relationship with Sustainability

Company News

Company News

Grocery TV made the Inc. Regionals list for the third year in a row

Company News

Why Grocery TV Is One of Built In’s Best Places to Work (Again!)

Company News

Reimagining In-Store Marketing: Introducing The Digital Ironman