Last week we announced the addition of 2,600 displays to the Grocery TV network through our partnership with Southeastern Grocers (SEG), which is one of the largest conventional supermarket companies in the country.
A few of the leading brands we’ll be working with include Fresco y Más, Harveys Supermarket, and Winn-Dixie.
“SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers,” says Marlow Nickell, our co-founder and CEO at Grocery TV. “We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”
With this partnership, we’re able to give brands more access to their customers in DMAs such as Miami, Jacksonville, and New Orleans. These all happen to be well-known tourist destinations, but each have their own unique qualities.
So, let's take a closer look at key audience demographics and our network's coverage in these DMAs.
Known for its sandy beaches, warm weather, and non-stop nightlife, Miami is a buzzing city full of enthusiastic tourists and locals alike.
Here's what we know about our audience in Miami:
• Age groups: The largest age group are folks between 30 and 39, where men slightly outnumber women. Those aged 50 to 59 are in second place.
• Racial composition: The Hispanic community is the clear majority in Miami at 57.3%, followed by White (29.7%) and Black populations (9.4%).
• Income levels: Miami's population leans towards income levels below 75K.
Above is a snapshot of GTV network coverage in Miami through our partnership with SEG.
Jacksonville, the most populous city in the sunshine state, has fun attractions to offer on both water and land— including beautiful national parks, Jazz festivals, and ferry rides to nearby beaches.
Here's what we know about our audience in Jacksonville:
• Age groups: The two largest age groups are nearly tied and include people aged 20 to 29 and 30 to 39, with men slightly outnumbering women.
• Racial composition: The White population is the majority in Jacksonville at 54.2%, followed by Black (26.4%) and Hispanic communities (9.7%).
• Income levels: A large portion of Jacksonville's population have incomes between the 25K to 75K range.
Above is a snapshot of GTV network coverage in Jacksonville through our partnership with SEG.
New Orleans, Louisiana
New Orleans is a melting pot of French, African, and American cultures. With its annual Mardi Gras celebrations, lively music scene, and endless vampire tours, there's never a dull moment.
Here's what we know about our audience in New Orleans:
• Age groups: The largest age group are folks between 30 and 39, with those aged 20 to 29 coming in second.
• Racial composition: The White population is the majority in our current network at 48.2%, followed by Black (34.1%) and Hispanic communities (9.4%).
• Income levels: Similar to Miami, the New Orleans population leans towards income levels below 75K.
Above is a snapshot of GTV network coverage in New Orleans through our partnership with SEG.
Our network goals in the months ahead
Although these are some of the most populous DMAs in SEG's store network, they have a considerable presence throughout the Southeast— including states like Mississippi, Alabama, and Georgia.
We expect to add about 6,000 more displays by the end of 2022. Our team is looking forward to growing our network even further and making it easier for brands to launch in-store retail media campaigns.
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