[Guide] The In-Store Media Playbook: Manage, Scale, and Monetize Your Network

With the rise of in-store digital media, retailers are challenged to seamlessly integrate digital touchpoints while managing costs and improving customer experience. The In-Store Retail Media Playbook offers guidance on how to navigate these complexities and turn retail media solutions into a powerful revenue stream and positive customer experience.

As the role of in-store advertising evolves, retailers are tasked with balancing customer experience, infrastructure investment, and monetization. The In-Store Retail Media Playbook helps retailers to:

• Manage retail media networks: Insights on setup, maintenance, and selecting high-impact digital surfaces that attract attention without disrupting shopping.

• Enhance customer engagement: Approaches for creating content that resonates with customers, from promotions to visually engaging displays.

• Optimize CapEx and OpEx: Advice on managing costs, including phased rollouts and repurposing existing displays to minimize expenses.

• Capture new revenue streams: Methods to attract brand partnerships and leverage programmatic advertising solutions, making in-store media a valuable part of your revenue strategy.

Explore the playbook for actionable strategies to elevate your retail media network approach.