🎉

Just Released: The In-Store Media Playbook for Brands

Article
1 min read

Why Brands are Including Digital Out-of-Home (DOOH) in Their 2022 Media Mix

Why Brands are Including Digital Out-of-Home (DOOH) in Their 2022 Media Mix

The digital out-of-home (DOOH) advertising market is expected to grow at a CAGR of 10.35% over the next five years. Among some of the reasons why brands are investing in this channel include the expanded attribution capabilities, the impact of contextual targeting, and programmatic integrations.

In this infographic, we outline the top 8 reasons why brands and media buyers are adding this growing channel to their media mix in 2022.

Recommended for you

The In-Store Media Playbook for Brands: Everything You Need to Get Started (and Win)
Ebooks

The In-Store Media Playbook for Brands: Everything You Need to Get Started (and Win)

[Report] In-Store Retail Media: The Key to Driving Incremental Reach for Brands
Ebooks

[Report] In-Store Retail Media: The Key to Driving Incremental Reach for Brands

Grocery TV made the Inc. Regionals list for the third year in a row
Company News

Grocery TV made the Inc. Regionals list for the third year in a row