The digital out-of-home (DOOH) advertising market is expected to grow at a CAGR of 10.35% over the next five years. Among some of the reasons why brands are investing in this channel include the expanded attribution capabilities, the impact of contextual targeting, and programmatic integrations.
In this infographic, we outline the top 8 reasons why brands and media buyers are adding this growing channel to their media mix in 2022.
![[Report] In-Store Retail Media: The Key to Driving Incremental Reach for Brands](/content/images/2025/05/GTV-Incremental-Study-1.jpg)
