Just Announced: Grocery TV Acquires Mediaworks, Accelerating Full-Store Expansion. Learn More

Company News

Grocery TV Appoints Retail Marketing Veteran Mike Pollack as First Chief Revenue Officer

Grocery TV Appoints Retail Marketing Veteran Mike Pollack as First Chief Revenue Officer

We're happy to announce that Mike Pollack has joined Grocery TV as our first Chief Revenue Officer (CRO)!

Mike leads our revenue functions, including brand and retailer partnerships as well as account management.

A little background on Mike

• He's based in New York.

• He has over two decades of retail, sales, operations, and digital media experience.

• He was most recently Head of Sales, U.S. at Ogury, a global adtech company built for mobile. While there, he developed the company’s partnerships with brands and agencies while overseeing the growth of its 100+ U.S. team.

• He was previously SVP and General Manager of Digital Media at Neptune Retail Solutions (formerly News America Marketing) where he launched the company’s digital media business—including online display, video, mobile, email, social, and DOOH—and grew that offering into an integral part of the company’s overall business.

• He worked with some of the country's largest retailers to create pilots that placed digital screens in high-traffic areas to showcase the value of dynamic messaging at the point of purchase.

A word from Mike and Marlow

“Given his extensive background with retailers, brands, media buyers, and shoppers, Mike has a unique understanding of the challenges with today’s media options along with an exciting vision for the future of our industry,” said Marlow Nickell, co-founder and CEO at Grocery TV.

“His experience will take us to the next level as we expand storewide.”

Existing retail media offerings, which combine first-party shopper data with online reach, have largely ignored the chance to address and influence in-store shoppers who are responsible for nearly 86% of grocery sales.

“I have a deep conviction for the value of the physical store as an advertising medium and the role that digitization will play in providing immense value for shoppers, brands, and retailers,” said Pollack.

“I’m looking forward to using my 20 years of experience focused on digital media and selling in-store advertising to tackle this complex challenge at a company that has already built an incredible foundation.”

Glad to have you onboard, Mike!

We can't wait to see what you'll accomplish in the years to come.

Grocery TV is making some major changes in the coming months, which will focus on expanding our products throughout the store.

Subscribe to our newsletter to stay in-the-know as we release more details.

Recommended for you
We Acquired Mediaworks— Here’s How that Ties into Our Full-Store Expansion Plans
Company News

We Acquired Mediaworks— Here’s How that Ties into Our Full-Store Expansion Plans

Marlow Nickell
Marlow Nickell
2023 Media Planning Strategy: 8 Marketing Trends You Should Know
Article

2023 Media Planning Strategy: 8 Marketing Trends You Should Know

Raven Garza
Raven Garza
2023 Campaign Planning: 5 Shopper Insights to Keep in Mind
Article

2023 Campaign Planning: 5 Shopper Insights to Keep in Mind

Raven Garza
Raven Garza