About the study
Grocery TV conducted a closed-loop analysis partnering directly with their retail partners to measure sales lift for a produce brand.
Results
In just two months, the brand saw a positive results across sales and ROAS using Grocery TV's in-store advertising, demonstrating the direct impact of reaching shoppers when buying decisions happen.
3.6x
Incremental return on ad spend (iROAS)
33.9x
Return on ad spend (ROAS)
12.1%
Sales lift
82M
Impressions served
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