Image of a digital screen showcasing a soda brand at the grocery store front end

Soda brand generates $934K+ in incremental sales

Industry CPG
Study type Sales Lift

About the study

Grocery TV and ABCS ran a sales lift study to measure incremental sales impact and household penetration for the product over the course of a two-month campaign.

Results

The campaign drove measurable sales lift and expanded household penetration, proving that reaching shoppers in-store translates directly to purchases.

2.1x

Incremental return on ad spend (iROAS)

32.2x

Return on ad spend (ROAS)

7.3%

Household penetration

7.5%

Sales lift

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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