Image of a digital screen showcasing Frito-Lay at the grocery store front end

Frito-Lay maximizes impact of new product launch delivering a 15.2% sales lift in-store

Industry CPG
Study type Sales Lift

About the study

RedMedia and Grocery TV conducted a matched-store study across 103 stores, using test and control groups over a month-long campaign, to measure the impact of their ‘Do Us a Flavor’ campaign on new product sales.

Featured retailer
  • hyvee logo

Results

Frito-Lay’s crowd-sourced campaign engaged real shoppers, demonstrating the value of localizing national campaigns through Hy-Vee’s loyal shopper base.

15.2%

Sales lift

13.2M

Total impressions

$7.94

Return on ad spend (ROAS)

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