Image of a digital screen showcasing a finance brand at the grocery store front end

Credit card brand increases awareness of cash back program by 14%

Industry Finance
Study type Brand Lift

About the study

Over two months, the brand used Grocery TV's in-store advertising to raise awareness of their grocery cash back offering and drive card usage at the store.

Results

The campaign demonstrated how Grocery TV in-store retail media builds brand recognition and turns awareness into advocacy, with shoppers more likely to remember and recommend the brand.

35%

Ad recall lift

24%

Unaided brand awareness lift

18%

Recommendation intent lift

14%

Cash back awareness lift

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Let’s chat about how Grocery TV can help you meet your goals.

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