Image of a digital screen showcasing a telecom brand at the grocery store front end

Wireless network provider drives 27% increase in consideration

Industry Telecom
Study type Brand Lift

About the study

Grocery TV conducted a standard lift analysis in stores over-indexing for Hispanic shoppers, using test and control groups over a two-month campaign.

Results

The brand saw increases in consideration and awareness among Hispanic shoppers, while also increasing awareness of the international access messaging featured in the creative.

27%

Consideration lift

15%

Purchase intent lift

12%

Unaided brand awareness lift

8%

International access awareness lift

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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