Image of a digital screen showcasing a lottery brand at the grocery store front end

State lottery achieves a 225% increase in unaided brand awareness

Industry Lottery
Study type Brand Lift

About the study

Grocery TV and MFour surveyed shoppers over two months to track unaided brand awareness and purchase intent for a state lottery.

Results

The state lottery saw a significant increase in unaided brand awareness and player interest, proving that reaching shoppers during routine trips builds brand recognition in competitive categories.

6%

Aided brand awareness lift

26%

Ad recall lift

8%

Recommendation intent lift

4%

Brand rating lift

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

Check out our other case studies

Finance Brand Lift

14% Awareness Lift for a Finance Brand

Image of a digital screen showcasing a finance brand at the grocery store front end
Telecom Brand Lift

27% Consideration Lift for a Telecom Brand

Image of a digital screen showcasing a telecom brand at the grocery store front end
Finance Brand Lift

34% Brand Awareness Lift for a FinTech App

Image of a digital screen showcasing a FinTech brand at the grocery store front end