Just released: New research highlights in-store shopper perceptions

FAQs

General

  • Grocery TV is the leading in-store retail media platform. Over 120 retailers partner with Grocery TV to modernize their stores and drive incremental revenue, while creating a more engaging and informative shopping experience. Grocery TV handles the complexities of operating an in-store media network so retailers can focus on what they do best - serving their customers. Reaching 1 in 4 Americans across 6,500 stores, Grocery TV connects brands with real shoppers where 90% of purchases take place.

  • Grocery TV partners with more than 125 retailers across 6,500+ stores, operating 34,000 screens. The network reaches 1 in 4 Americans and 95 million unique shoppers.

  • Yes, more than 25% of grocers partner with Grocery TV. Compared to other major retail media networks like Walmart (4,606), Kroger (2,800), Albertsons (2,306), and Target (1,978), Grocery TV's network is the largest in terms of store count.

  • In-store retail media refers to digital advertising displayed on screens inside physical retail stores, reaching shoppers at or near the point of purchase. Unlike online retail media (such as sponsored product listings on retailer websites), in-store retail media engages consumers while they are actively shopping and making buying decisions. Grocery TV operates the largest in-store retail media network in the U.S. grocery channel.

  • Online retail media (like sponsored listings on a retailer's website or app) reaches shoppers during digital browsing, while in-store retail media reaches them in the physical store where the vast majority of purchases happen. In-store media offers the advantage of proximity to the shelf and the ability to influence last-minute purchase decisions in a brand-safe, high-attention environment.

  • A retail media network is a platform that allows brands to advertise on a retailer's owned media channels including websites, apps, and in-store screens. Grocery TV powers the in-store component of retail media for more than 125 grocery retailers, providing the technology, screens, and ad sales infrastructure so retailers can monetize their physical store environment.

  • Fill out the contact form on our website, or reach out directly to explore how Grocery TV can help you meet your goals. A downloadable Media Kit is also available.

Advertisers

  • Over 90% of grocery purchases still happen in physical stores, yet most retail media investment has historically gone to digital and online channels. In-store retail media closes this gap by reaching shoppers at the moment of decision. Grocery TV's network delivers 61% higher purchase intent compared to other channels, and 65% of shoppers find in-store advertising more useful than onsite retail media.

  • Grocery TV's in-store screens drive 61% higher purchase intent compared to other channels (Grocery TV Incremental Reach Study). Stores with digital signage also see 30% more time spent browsing products (Mvix).

  • Grocery TV works with advertisers across a wide range of industries, including:

    • CPG brands
    • Auto dealerships
    • Education
    • Finance
    • Healthcare
    • Hotels, resorts and casinos
    • Insurance
    • Real estate

  • Advertisers can buy Grocery TV inventory direct or programmatic. We work with all of the major DSPs and SSPs including The Trade Desk, DV360, Vistar, Place Exchange, and Hivestack.

  • Campaigns typically require a 72-hour turnaround time once all necessary assets have been received. This allows our team to review materials, finalize setup, and ensure everything is ready for launch. For special cases or time-sensitive campaigns, our team can often expedite the process when possible.

  • Format – Landscape

    • Aspect ratio: 16:9
    • Min. resolution: 1920 x 1080
    • Display size: 32 inches
    • Duration: 6–30 seconds
    • File type: .mp4, .jpg, .png

    Format – Portrait

    • Aspect ratio: 9:16
    • Min. resolution: 1080 x 1920
    • Display size: 32 inches
    • Duration: 6–30 seconds
    • File type: .mp4, .jpg, .png

Retailers

  • Grocery TV's retail partners include Giant Eagle, Hy-Vee, Price Chopper, Tops Friendly Markets, Market by Price Chopper, Winn-Dixie, Food City, Fareway, Save A Lot, Fiesta, Brookshire's, Coborn's, ShopRite, Harps, Smart & Final, Cub Foods, El Super, Schnucks, and others.

  • Screens are strategically placed throughout the store, reaching shoppers during key moments of their visit:

    • Entrance
    • Center store (in-aisle and end caps)
    • Pharmacy
    • Service departments (deli)
    • Front end (checkout)

  • Over 80% of shoppers have a favorable view of Grocery TV's screen placements, according to a Grocery TV In-Store Perception Survey. Additionally, 65% of shoppers find in-store advertising more useful than onsite retail media.

  • Grocery TV follows a four-step onboarding process:

    1. Tour a store together – Walk through stores to determine optimal screen placement.
    2. Launch a functional pilot – Test screens in select stores to gather shopper feedback and refine the approach.
    3. Prep for rollout – Finalize screen placement based on the pilot, train teams on content tools, and order hardware.
    4. Chain-wide rollout – Deploy screens across all stores.

    Ready to work with us? Reach out to our team.

  • On average, it takes 6–8 weeks to install your in-store media network.

  • Grocery TV offers programs that cover CapEx and OpEx to eliminate budget hurdles and speed up approvals for retail partners.

  • Retailers use Grocery TV's CMS (content management system) to easily manage promotions. Marketing teams can load promotional content, schedule campaigns by zone (e.g., Front End, Entrance, Deli, Endcaps), and manage content across all stores from a single platform.