Despite COVID-19 surges, supply chain issues, and the delta variant's impact across the U.S. in 2021, the ad industry is still on a steady path to recovery. U.S. ad spend is projected to increase 23% this year, to $278 billion, according to a recent forecast.
Since 2020 was such a constricted year for marketing, brands spent much of 2021 focused on reconnecting with their audience, creating engaging content, and remaining flexible to change. A few channels and strategies that performed well include programmatic advertising, video media, retail media, and streaming platforms— while television and traditional publishing saw less growth.
What we know is that consumers are looking for new types of products and advertising experiences— whether that be on their phones, outdoors, at a physical retail store, or somewhere in between (hello, metaverse). Because of this, we think CPG marketers will want to experiment with their media mix in 2022.
In this infographic, you'll find a detailed overview of 8 advertising trends that we think you should know about this year. Here are the first 3 on our list:
1. Enterting the Metaverse
2. Interactive video ads
3. Retail media