A Closer Look at Grocery TV’s All-New Retail Marketing Platform

Grocery TV’s Retail Marketing Platform centralizes in-store retail media management into one easy-to-use tool. Our platform was developed specifically for the retail environment, and we upgraded it with new capabilities that improve the user experience while helping retailers plan, manage, and track their in-store campaigns.

This tool is a huge part of our broader full-store solution, which aims to help retailers and brands reach shoppers throughout the store and at all stages of the buying journey.

“Our new and improved platform gives retailers the power to fully manage their in-store digital experience, and in turn increase shopper engagement and drive demand with each store visit using localized, relevant content. After working with over 200 retailers in the past 7 years, we’ve learned from their feedback and created new features to address their challenges and needs.”
-Mike Pollack, CRO at Grocery TV

The first round of new features for our Retail Marketing Platform will be released in Q2 this year. Here’s a sneak peek of what those features will look like and how they can improve your in-store digital strategy.

Campaign management made easy

Retailers will have a clear overview of their active, scheduled (including those pending approval), and completed campaigns. The platform’s updated campaign creation process allows retailers to select different display types and areas of the store for their campaigns— such as Entrance or Front End.

As we continue to build out our full-store network, retailers can expect to see more display types and locations available on the platform such as service departments, center store, and pharmacy.

Future updates to the platform will include a comprehensive calendar view of all in-store campaigns as well as important holidays that retailers should know about.

Plus, retailers will have the option to add campaign tags so they can keep their content even more organized. A few tag examples include: Announcement, Promotion, Sale, Seasonal, and Hiring.

Targeted messaging across the entire store network

Grocery TV’s Retail Marketing Platform gives retailers multiple targeting options when launching a campaign in stores. They can choose to target:

• • Individual stores
• • Their full network
• • Groups of stores (these can be organized based on specific store banners, states, neighborhoods, or any other attributes that’d be helpful for retailers to save)

Whether you want to target 10 or 100 stores, the digital nature of our network and its full video capabilities give you a simple way to run localized messaging down to the store and placement level. You also have the flexibility to be responsive to market conditions and maintain timely, relevant content— which enhances your customer’s shopping experience.

For example, if there’s a sudden snowstorm that’s approaching specific cities in your network, you can quickly upload new campaigns that inform shoppers about store hours, helpful products, or other resources.

Real-time tracking for every campaign

We track key analytics for each campaign on Grocery TV throughout the store. Retailers can access metrics including total plays, impressions, and reach in near real time to measure their performance and make adjustments to optimize campaigns.

There will be multiple ways to view each campaign's performance numbers, such as combined totals from all stores running the campaign or separate metrics from individual stores.

Stay tuned for more exciting announcements

We’ve made exciting progress toward being the leading in-store retail media network, but there’s still a lot more news that we can’t wait to share with you.

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