Grocery TV is #36 on Inc.’s 2024 List of the Fastest Growing Companies in the Southwest

This week, Grocery TV placed at no. 36 on the 2024 Inc. Regionals: Southwest list of the fastest-growing private companies in America!

It’s our second year being an honoree, and we join 161 other companies on the list. Together, we had an average growth rate of 135% and added 17,606 jobs and $14.5 billion to the Southwest economy.

The recognition is an ode to the growth of our team and revenue over a three-year period. While those numbers are important to us, they don’t tell the full story of our growth. How could they? That’s over 1,000 days of work.

Like many startups before us, we’re on the cusp of something, namely defining an industry𑁋in-store retail media. With company momentum comes individual development. Everyone here carries a collection of failures and learnings put to good use. I wish I’d captured the number of experiments, mistakes, and feedback loops that went into having exponential growth worthy of a list like this.

Instead, here’s a peek behind the curtain of an imperfect startup full of imperfect people who deeply value growth.

Growth is how we view ourselves. Everyone is capable of evolving and that challenges, failures, and hard work are all part of the process. All of our values break into what we owe to each other and what leadership owes to the team.

We owe it to each other to fail well.
Failing means we’re taking risks and trying new things. Experimentation is a shorter path to growth than chasing perfection, so there’s no judgment or ridicule with failure. The promise we make to each other is to be intentional with our experiments and celebrate the failures as much as the wins. It’s all fodder for future iterations.

Leadership owes it to the team to let people change.
It’s easy to remember the first version we met of someone. That can hold people in place or make it difficult to learn from the past. As a leadership team, one of our tenets is “Change is possible.” Everyone is capable of learning and deserves the opportunity to do so. We don’t expect perfection or make comparisons between individual journeys.

All in all, growth at Grocery TV looks less like a career ladder and more like expanding the bounds of what you know. For 2024, we hope to make that even easier at an individual level with a newly launched learning and development stipend. Everyone has $1,000 to spend to learn anything. And that means anything𑁋our sales team invested their budget in stage presence via music lessons and standup comedy.  

Growth at a startup is part of the allure. While not every year comes with an award, every year does come with career acceleration via ownership and sheer proximity to a company’s biggest challenges. Because we compensate individuals that master their craft the same as we would leaders, our teams elevate in authentic ways.

We’ve seen people grow by:

• Rotating into different roles within the company,
• Running many quick experiments to crack a problem.
• Spending time with customers and cross-functional teams.
• Becoming managers or leveling up as individual contributors.

If you’re interested in growing with us, we’re hiring! Learn more here.