We're adding 32” digital displays to our Front End product line, which is located in one of the most high-traffic areas of the store. Currently, these displays are launched in a group of ShopRite supermarkets within the NYC DMA, and we'll continue installing them in more stores across our network.
“As marketers look for ways to better communicate with household decision makers throughout the physical store, we’re proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands, and agencies to better connect with their customers."
—Mike Pollack, Chief Revenue Officer at Grocery TV
In case you missed it, our recent acquisition of Mediaworks Advertising placed our network at the store entrance, which accelerated our full-store product expansion. We'll soon be rolling out digital in-store media products for all major areas of the store, including service departments, center store, and pharmacy.
A closer look at our new Front End product
Our dynamic Front End displays are highly visible to shoppers walking through the aisles, passing by the front perimeter of the store, and those waiting in line to pay— providing access to brand or retailer messaging and helping reduce perceived wait time. They’re also likely to be seen multiple times throughout the shopper journey.
As with our existing products, these Front End displays:
- • Will be available to buy on major demand-side platforms (DSPs)
- • Have full video capabilities to run high-quality campaigns
- • Can target audiences on a national or regional level
We're excited to have this large format because it's something our partners have been looking forward to seeing in our network. These displays give brands and retailers more opportunities to launch effective campaigns with engaging creative content.
More GTV products are on the way
Our in-store retail media network is growing, and we can't wait to share more information about our next set of products.
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