Image of a digital screen showcasing an alcohol brand at the grocery store front end

Alcohol brand generates 16% sales lift

Industry CPG
Study type Sales Lift

About the study

Over two months, Grocery TV partnered with ABCS to measure sales lift for a spiked seltzer brand across all retailers, tracking how in-store advertising drives purchases even outside Grocery TV's network.

Results

The brand saw significant sales lift within Grocery TV's network and at other retailers, showing how in-store retail media creates a halo effect that extends well beyond the point of exposure.

$1.4M

Incremental sales generated

5x

Incremental return on ad spend (iROAS)

86.4x

Return on ad spend (ROAS)

4.8%

Purchase frequency lift

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