Image of a digital screen showcasing Rockstar at the grocery store front end

Rockstar maximizes impact of new product launch delivering an 11% sales lift

Industry CPG
Study type Sales Lift

About the study

Giant Eagle and Grocery TV conducted a matched-store study across 85 stores, using test and control groups over a month-long campaign, to measure the impact of Rockstar’s new Hardcore Apple flavor.

Featured retailer
  • Giant Eagle logo

Results

The new product launch drove sales lift for both the Hardcore Apple flavor and the entire Rockstar brand, proving that in-store retail media builds momentum for new products while strengthening the broader portfolio.

11%

Sales lift for new product

18%

Sales lift for entire brand

6.2M

Total impressions

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