About the study
Grocery TV conducted a closed-loop analysis partnering directly with retail partners to measure sales lift for an established personal care brand over a two-month period.
Results
The well-known personal care brand saw measurable sales lift through Grocery TV's in-store advertising, showing that when shoppers are reached during routine trips, it drives purchases even for established brands.
15.1%
Total sales lift
19%
Sales lift across home/personal care products
20.2%
Sales lift across oral care products
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