Image of a digital screen showcasing an meta study brand at the grocery store front end

Grocery TV drives an 14% average sales lift for CPG brands

Industry CPG
Study type Brand Lift

About the study

Grocery TV conducted a meta-analysis of 16 sales lift studies across multiple CPG categories to understand overall performance and benchmarks for in-store retail media.

Results

CPG brands saw consistent sales lift and return on ad spend across categories, demonstrating that in-store retail media delivers measurable results regardless of product type.

14%

Average sales lift

4.7x

Average ROAS

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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