Find your audience inside the store
Run nationwide for broad reach or get hyper-specific to the shopper most likely to convert.
Geographic
Demographic
Behavioral
Run national or go local
Target by state, DMA, zip code, or surrounding a point of interest to align with campaign goals.
Commonly requested audiences:
Big box shoppers
Reach shoppers who visit multiple grocery locations, giving your message broader reach across a target area.
Close to liquor stores
Target based on proximity to points of interest that signal lifestyle, daily routine, and category buying behavior.
Near universities
Connect with students, faculty, and campus-area households with spending habits built around convenience and value.
Urban
Reach shoppers in dense metro markets where foot traffic is high and purchase decisions happen fast.
Build your ideal segment
Reach the shoppers most likely to buy by layering age, income, household size, and more.
Commonly requested audiences:
Age & income
Layer age and household income to zero in on the shoppers your product is made for, without wasting impressions on the wrong audience.
Families
Reach households with kids where basket sizes are large and brand choices get made for the whole family.
Gen Z
Engage your shoppers who are actively forming brand loyalties and making independent purchase decisions for the first time.
Hispanic shoppers
Target stores that over-index for Hispanic households and get your brand in front of the right audience.
Reach buyers in the moment
Our behavioral segments are built from real shopping patterns and purchase signals, so you can reach the people most likely to act on your message now.
Commonly requested audiences:
Bargain hunters
Get in front of value-driven shoppers while they’re comparing. Best for promotions, price drops, and limited-time offers.
Brand loyalists
Keep your best customers coming back. Best for retention, upsell, and win-back campaigns.
Caregivers
Support shoppers managing health decisions for themselves or a loved one. Best for pharma, insurance, home health, and medical brands.
Competitive conquesting
Reach shoppers who currently buy from competing brands.
Early adopters
Get in front of shoppers who are first to try new products and services. Best for new launches, innovation campaigns, and emerging brands.
Empty nesters
Find high-income households with more time and money to spend. Best for travel, financial services, health, and premium brands.
Financial behavior
Connect with active investors, credit-conscious shoppers, and BNPL users. Best for fintech, banking, insurance, and credit card brands.
First-time homebuyers
Meet shoppers navigating their first home purchase. Best for mortgage, insurance, home improvement, and moving brands.
Health conscious
Find shoppers who actively seek out better-for-you options. Best for natural, organic, and functional food brands.
Host & entertainers
Connect with shoppers who host often and spend more per trip. Best for bulk buys, entertaining staples, and premium brands.
Impulse buyers
Catch buyers at their most open. Best for new product discovery, sampling, and trial campaigns.
In-market buyers
Find shoppers actively planning a major purchase. Best for auto, home improvement, and big-ticket retail brands.
New parents
Connect with households in full nesting mode. Best for baby, family health, insurance, and home brands.
Sports fans
Target an audience built around game day and snacking. Best for beverages, snacks, and seasonal campaigns.
Pet ownership
Reach households with pets who shop regularly for food, treats, health, and grooming products. Best for pet food, vet services, and insurance brands.
Value-driven shoppers
Speak to shoppers whose brand choices are driven by their values. Best for natural, organic, and sustainability-focused brands.
Custom store lists built for every campaign
Share your campaign goals and we'll curate the right stores.
Get Started