The in-store environment is becoming a more influential moment for brands, especially as shoppers grow more receptive to advertising during the purchase journey.
Across Grocery TV’s network of screens in 6,700+ grocery stores nationwide, shoppers are engaging with in-store media in ways that are driving both discovery and action. To better understand what’s resonating, we surveyed over 1,000 U.S. grocery shoppers on how they perceive and respond to in-store advertising today.
The findings show strong engagement across demographics. Nearly two-thirds of shoppers said they purchased an item after seeing it advertised on an in-store screen, while preferences around content, format, and placement varied significantly by age and income.
Inside the report:
- Which in-store formats and placements drive the strongest shopper response
- How content preferences shift across demographic groups
- Why in-store screens are becoming a growing driver of brand discovery and unplanned purchases
