Explore how in-store advertising is reshaping brand growth strategies in our latest article in WARC.

Case Study: Bimbo

Lifting sales for center-store products

Bimbo used a brand awareness campaign for their snackable center-store products to drive sales.

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  • +14%Sales lift


  • Sales lift


  • CPG

The campaign ran in Dallas-Ft. Worth and Houston, TX and targeted Hispanic shoppers.

The results


Sales lift

Campaign reach

  • 1.5MImpressions
  • 950KConsumers reached

A regression analysis was used to determine the estimated sales lift from the ad playing in a set of test stores versus a set of control stores. This regression also controlled for convoluting factors like price, seasonality, and store foot traffic.

Why Grocery TV?

Lifting sales for center-store products

Center-store products face a couple unique challenges related to their location in stores.

The center store can be crowded with many product options making it difficult to stand out to consumers. Shoppers don’t always visit every aisle in the center store, which reduces brands’ opportunities to reach them on their shopping journey.


Center-store brands use Grocery TV digital advertising as another touch point with shoppers—a repeat exposure that allows them to stand out from competitors.


Grocery TV gives center-store brands guaranteed visibility with displays located in high-traffic areas of the store such as the checkout and entrance. Brands know they will be top of mind for shoppers, whether they saw the brand’s products during their visit or not.


Grocery TV’s video advertising displays give center-store brands a compelling medium to highlight new or seasonal products, promotions, or simply grow market share.

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