Results
- 5.2%Brand lift
Type
- Brand lift
Category
- Finance
The campaign ran in grocery stores across the country, including New York, Dallas-Ft.Worth, Los Angeles, and Chicago, for 6 months.
The campaign creative highlighted different perks of the virtual financial assistant on the bank’s mobile app.
5.2%
Brand lift
Other key results
- 15.6MImpressions
- 8.5%Lift in likelihood to open an account
- 5.2%Lift in likelihood to consider this specific bank for finances
A standard lift analysis was used to compare survey responses from 600 people: 300 in the exposed group (saw the ad) and 300 in the control group.
Reach household decision makers while their cards are out
Not surprisingly, grocery shoppers are also responsible for other household purchase decisions. Grocery TV provides non-endemic brands the opportunity to reach their target audience while they’re in a buying mindset.
Grocery TV’s financial audience at a glance
98%
influence household purchases such as finance and insurance.
85%
used a credit card in the past 3 months.
70%
are in a household that makes investments.
52%
used the internet or apps for banking in the past month.
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