Explore how in-store advertising is reshaping brand growth strategies in our latest article in WARC.

Case Study: Finance

Achieving 5.2% brand lift for an established bank

A leading bank used Grocery TV’s digital in-store advertising to increase brand awareness with household decision makers.

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  • 5.2%Brand lift


  • Brand lift


  • Finance

The campaign ran in grocery stores across the country, including New York, Dallas-Ft.Worth, Los Angeles, and Chicago, for 6 months.

The campaign creative highlighted different perks of the virtual financial assistant on the bank’s mobile app.

The results


Brand lift

Other key results

  • 15.6MImpressions
  • 8.5%Lift in likelihood to open an account
  • 5.2%Lift in likelihood to consider this specific bank for finances

A standard lift analysis was used to compare survey responses from 600 people: 300 in the exposed group (saw the ad) and 300 in the control group.

Why Grocery TV?

Reach household decision makers while their cards are out

Not surprisingly, grocery shoppers are also responsible for other household purchase decisions. Grocery TV provides non-endemic brands the opportunity to reach their target audience while they’re in a buying mindset.

Grocery TV’s financial audience at a glance


influence household purchases such as finance and insurance.


used a credit card in the past 3 months.


are in a household that makes investments.


used the internet or apps for banking in the past month.

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