Explore how in-store advertising is reshaping brand growth strategies in our latest article in WARC.

Case Study: Telecom

Achieving 5% brand lift with Hispanic shoppers

An established wireless network provider leveraged Grocery TV’s digital in-store advertising to grow brand awareness and recall with Hispanic communities across the U.S.

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  • 5%Brand lift


  • Brand lift


  • Telecom

The campaign ran across the U.S. in DMAs with prominent Hispanic communities such as Los Angeles, Houston, Dallas-Ft. Worth, and Phoenix. Hispanic-focused retailers were included such as:

The creative featured perks available to shoppers who purchase a mobile phone from this particular wireless provider. The majority of the copy was in Spanish, speaking directly to the target audience.

The results


Brand awareness lift


Ad awareness lift

Other key results

  • 16M+Impressions
  • 71%of those exposed to the ad had an improved opinion of the brand

A standard lift analysis was used to compare survey responses from 468 people: 160 in the exposed group (saw the ad) and 308 in the control group.

Why Grocery TV?

Grocery TV's Hispanic reach at a glance


of the shoppers across the GTV network are Hispanic vs. 19% of the U.S. population.1

1. Pew Research Center


unique shoppers.


monthly visits.


monthly impressions.

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