Results
- 5%Brand lift
Type
- Brand lift
Category
- Telecom
Overview
The campaign ran across the U.S. in DMAs with prominent Hispanic communities such as Los Angeles, Houston, Dallas-Ft. Worth, and Phoenix. Hispanic-focused retailers were included such as:
The creative featured perks available to shoppers who purchase a mobile phone from this particular wireless provider. The majority of the copy was in Spanish, speaking directly to the target audience.
The results
5%
Brand awareness lift
4%
Ad awareness lift
Other key results
- 16M+Impressions
- 71%of those exposed to the ad had an improved opinion of the brand
Methodology
A standard lift analysis was used to compare survey responses from 468 people: 160 in the exposed group (saw the ad) and 308 in the control group.
Why Grocery TV?
Grocery TV's Hispanic reach at a glance
24%
of the shoppers across the GTV network are Hispanic vs. 19% of the U.S. population.1
7.4M
unique shoppers.
11.6M
monthly visits.
598M
monthly impressions.
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