- 5%Brand lift
- Brand lift
The campaign ran across the U.S. in DMAs with prominent hispanic communities such as Los Angeles, Houston, Dallas-Ft. Worth, and Phoenix. Hispanic-focused retailers were included such as:
The creative featured perks available to shoppers who purchase a mobile phone from this particular wireless provider. The majority of the copy was in Spanish, speaking directly to the target audience.
Brand awareness lift
Ad awareness lift
Other key results
- 71%of those exposed to the ad had an improved opinion of the brand
A standard lift analysis was used to compare survey responses from 468 people: 160 in the exposed group (saw the ad) and 308 in the control group.
Grocery TV's hispanic reach at a glance
of the shoppers across the GTV network are Hispanic vs. 19% of the U.S. population.1