Advertising Royalty: 50% of the Net Advertising Revenue attributable to the Member, where “Net Advertising Revenue” means the gross revenues collected by GTV for Royalty-Bearing Advertising (as defined in the Member TOS) delivered on the GTV-Powered Displays in each of Member’s store(s), less 66% of gross to account for GTV’s operating costs.
Fees for GTV Services: Fees for GTV Services to Members are as follows. A Member selects its GTV Services pursuant to its Member Agreement. Terms below are defined in the Member TOS:
| Service | Sponsored | Hybrid | Dedicated |
|---|---|---|---|
| Member Share-of-Voice | 50% | 80% | 100% |
| CMS + Media Player ($/screen/month) | $0 | $12.50 | $25.00 |
| On-Site Installation + Servicing ($/screen/month) | $0 | $0 | $0 |
| Party Responsible for Displays | GTV | Member | Member |
| Advertising Royalties | Yes | Yes | No |