Royalties and Service Pricing for C&S Wholesale Members

Advertising Royalty: 40% of the Net Advertising Revenue attributable to the Member, where “Net Advertising Revenue” means the gross revenues collected by GTV for Advertising in the Member’s store(s), less 66% of gross to account for GTV’s operating costs. Revenues received by GTV from Advertising sold by Wholesaler or its affiliated entities, including trade/marketing groups, are considered ad serving fees and are excluded from the calculation of the Advertising Royalty.