In March 2026, Grocery TV surveyed 1,018 U.S. grocery shoppers about their attitudes toward in-store digital advertising. Respondents were shown before-and-after photos of 15 display formats across every major store zone and asked how each one would affect their shopping experience.

The results, produced in collaboration with Andrew Lipsman of Media, Ads + Commerce, make a clear case for where in-store retail media works and why.

Placement drives acceptance

The single biggest driver of shopper acceptance is where the screen lives. Formats in natural dwell zones, where shoppers are already paused or waiting, earned the highest favorable scores. Formats that blocked products or crowded aisles generated the most friction.

The entrance, deli, checkout, and pharmacy all scored in the 84–88% favorable range. Even ad-averse shoppers responded positively in these zones, which means placement alone can turn a skeptic into an acceptor.

Shopper receptivity has also grown since Grocery TV first ran this study in 2023. Checkout saw the biggest jump, going from 1 in 3 shoppers viewing it favorably to 1 in 2.

Content matters as much as placement

Promotions top the list for most shoppers, but the data gets more interesting by segment.

High-income shoppers (HH $125K+) convert at 83% after seeing an in-store ad, about 30 points above average, and respond the best to new product discovery. Deal seekers rely on in-store screens as a functional tool to find savings. Frequent shoppers are in the store every week, making them ideal for habit-building campaigns.

The store closes the loop

62% of shoppers have purchased something directly after seeing it on an in-store screen. In-store ranks as the number one channel for product discovery, and more than 3 in 4 shoppers make impulse purchases.

Key takeaways

For retailers: Start with proven zones, match content to the moment, and your in-store retail media network will strengthen your customer experience instead of competing with it.

For brands: Show up across the full store and make your creative contextual. Shoppers are 2.5x more likely to consider a brand when the ad fits the environment they're in.

View the full report for zone-by-zone data, demographic breakdowns, and creative guidance.

Financial services brands are under pressure to find differentiated reach. Search and social are table stakes, and the brands that stand out are finding ways to show up in the physical world, in moments that matter to consumers.

In-store retail media is one channel where that's happening. Grocery TV CEO Marlow Nickell joined Marketing Millennials’ Daniel Murray and Fintech Takes’ Alex Johnson to talk about why fintech brands in particular are leaning in, and what's working.

Why fintech gravitates toward advertising in the store

Fintech companies are digitally native by default, which creates a real brand-building problem. Most fintech apps look and feel similar, and the best ones are designed to stay out of the way.  That scarcity of brand touchpoints pushes companies toward channels with physical presence.

Consumers treat financial services as one of the highest-stakes product decisions they make. Physical presence, even through a screen at checkout, builds a kind of trust that digital alone struggles to create.

"Fintech is dismissive of bank branches, but also secretly jealous of them," Johnson said. "It's a huge benefit to have that social proof with a physical presence in the communities you're trying to serve."

Grocery stores are a natural fit for that reason. Grocery TV's network spans 6,500 stores across 120 retail partnerships, reaching about 95 million shoppers weekly, and the person doing the shopping is typically the household decision-maker.

"Money is very much on the mind," Nickell said, "in terms of what they're buying, and for their whole household experience, generally."

The open wallet moment

There's a meaningful difference between reaching someone on the couch and reaching someone at checkout: one is a passive moment, the other is active.

Johnson called it the difference between closed and open wallet moments: "Being able to influence someone in that open wallet moment is a much more influential place to be. There are very few moments where you can reach a customer at that exact point."

The checkout aisle averages about four and a half minutes of dwell time. Nickell pointed to credit card companies running point-back promotions there as one of the clearest use cases: "You've usually got a couple of cards in your wallet. It's a really obvious and natural time to say, hey, make sure you use this card because we're going to help you with extra cash back on groceries."

What makes targeting work without cookies

In-store retail media doesn't rely on cookies or personal identifiers. Audience data comes from store-level mobile panel data: traffic patterns, frequency, and demographic composition that allows for accurate segmentation without the privacy friction of online tracking.

Where someone shops is predictive of a lot of other things about them, and fintech companies already think this way. A brand targeting young high earners is going to find them in different stores than a brand targeting middle-income earners in mid-size cities. "By picking a set of stores," Nickell said, "you know you're going to reach the audience you want with pretty high fidelity."

A six-week campaign Grocery TV ran with a financial health app showed 82% lift in brand rating, 72% lift in recommendation intent, and 34% lift in unaided brand awareness, all measured against a control group. Those results were significantly higher than what the brand saw across its other digital channels, and it has scaled investment since.

Getting started

For brands considering a first test, Nickell recommends starting with a tightly scoped objective, a defined audience subset, and a campaign window of at least six weeks, ideally a full quarter.

"People shop once a week," he said. "If you want 10 to 14 exposures, that's going to take two to three months." Most inventory is available programmatically through major DSPs, with the option to move into curated PMP deals as investment grows.

The store reflects the community it serves. For fintech brands trying to reach a specific segment of consumers in a moment when money is genuinely on their mind, that's a harder combination to replicate anywhere else.

Want to reach household decision-makers while their wallets are out? See how Grocery TV works for finance brands.

The Raley's Companies has launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada, and Arizona. The rollout spans the company’s banners including Raley’s, Bel Air, Nob Hill, Bashas’, Food City, and AJ’s Fine Foods, enhancing the in-store promotional experience by connecting directly to shoppers at the point of purchase.

The launch advances another element of Raley’s full-funnel retail media strategy focused on rising demand for integrated in-store and digital campaigns. Brands can now reach shoppers closer to the moment they discover new products and make purchase decisions.

“Our retail media business has been evolving quickly, and in-store was the clear next step," said Zac Wilson, Vice President of Digital Commerce, The Raley's Companies. "With the Grocery TV partnership, what could have taken years to build, we were able to stand up in a matter of weeks. Speed is critical in an ever-evolving and fast paced industry. That speed, combined with their ability to help us build advertiser demand as we grow, is critical to a successful partnership. Together, we're creating an in-store retail media experience that feels cohesive for both our brand partners and our shoppers.”

The Raley’s Companies serve a broad cross-section of shoppers across the West, including brands directly serving and curated for Latino and Native communities with deep regional roots. For brand partners, the network offers scaled access to distinct audiences within established, high-frequency grocery environments.

“The Raley’s Companies have built deep trust across the diverse communities they serve throughout the West,” said Marlow Nickell, co-founder and CEO, Grocery TV. “That trust, combined with strong store traffic, creates a powerful in-store environment for brands. We’re proud to support Raley’s as they expand their retail media capabilities and to welcome Bashas’ back to the Grocery TV network.”

The addition brings Grocery TV's platform to more than 6,700 stores across more than 120 retail partners, continuing a run of regional expansions that includes Hy-Vee, Giant Eagle, Northeast Grocery, and ShopRite.

Discover how Grocery TV helps 120+ retailers independently operate their own in-store retail media networks.

In-store retail media delivers an average 49% reach boost when added to campaigns, yet many brands are still testing this channel for the first time.

That's changing fast. More brands are realizing how much physical retail stores shape purchasing decisions, and their confidence in bringing in-store into the mix is growing.

In this playbook we cover:

• How In-Store Advertising Works: See how in-store media's reach compares to other major channels, grabs attention, and drives performance.
• Overcoming Investment Hurdles: Tips on where to source budget and get your team on board.
• Planning, Execution & Measurement: Better understand strategic placement across store zones, choose the right buying method, and measure from brand lift to sales attribution.
• Creative Best Practices: Insights to help your ads stand out and perform better.

This playbook gives you the frameworks and data you need to build effective in-store campaigns, whether you're launching your first test or hoping to make this a key part of your strategy.

Ready to reach your audience where 90% of purchases happen? Grab the In-Store Retail Media playbook and start creating campaigns that drive results.

With growing pressure to make every media dollar count, incremental reach has become a key metric for understanding how to drive real growth.

In partnership with sample provider MFour, Grocery TV surveyed 500 consumers to measure behaviors across different channels and assess how effectively in-store retail media reaches unique audiences.

The study calculated incremental reach against individual channels and across all channels. The results revealed how in-store media not only broadens campaign coverage, but also connects with entirely new audiences—expanding impact, not just impressions.

In-Store Retail Outperforms All Other Channels

Compared to single-channel campaigns, in-store retail media delivered:

+96.2% incremental reach when added to a display/online video campaign

+57.3% incremental reach when added to a campaign using linear TV only

+39.4% incremental reach when added to an onsite-only campaign

On average, pairing in-store retail media with any other channel increases campaign reach by 49%.

To view incremental reach across all channels view the report here.

Where Attention and Purchase Intent Align

Unlike most media channels, the grocery store delivers a rare combination of authentic attention and high-intent behavior. It’s one of the most frequently visited channels—second only to social media—but with a crucial difference: shoppers are in decision-making mode. In-store retail media also ranked highest in influencing consideration and purchase intent proving the value of the channel.

In-Store Media is an Essential Part of Your Media Plan

• Reach the unreachable: Grocery advertising delivers incremental reach from traditional channels like display and linear TV making it an essential part of your plan.
• Capture authentic attention: Consumers are most receptive to advertising in the grocery store as it is useful and serves an immediate purpose.
• Drive conversion where it counts: Put your brand in front of customers where purchase intent and consideration are highest.

View the full report to get a closer look at the research proving in-store retail media’s ability to reach new audiences and influence real-world buying decisions.

We’re thrilled to be #57 on Inc.’s list of the fastest-growing private companies in the Southwest. Collectively, the 137 companies on this list had a median growth rate of 106 percent and added 13,809 jobs and $15.9 billion to the region’s economy from 2021 to 2023.

What This Recognition Means to Us
When we started this company, we didn’t know exactly where it would take us. Like many founders, we had big ideas and a strong sense of possibility, but the path was uncharted. What we did know was that we wanted to build something lasting that would allow ourselves and others to do the best work of their careers.

Being recognized for our growth means a lot, not because of the award itself but because it represents hard work from a small but mighty team. Clocking in at just under 50 people, we’ve consistently shown we can punch above our weight and command the attention of iconic brands and retailers. While being a lean team comes with challenges, I can genuinely say that every person wove their talents into the fabric of where we are today.

When we won this honor in 2024, we described ourselves as on the cusp of defining the category. In the last year, our team sunk their teeth into the challenge of modernizing retail media for the grocery store. In response, we’ve felt our customers and industry embrace in-store retail media; we’re no longer on the cusp; we’re in it.

Now, we’re partnering with the customers we used to dream about. That’s exciting because it validates our vision and means the work matters. Our customer focus and glass-half-full mindset have been foundational to our company ethos. It takes resilience to figure out what’s best for our customers and how to make it happen without losing positivity.

Every time we win a new award, it’s hard to believe. As a founder, these are the external validators you crave but have no idea if you’ll ever achieve in the early days. So, thank you to our team and customers for believing in what we’re building and trusting us. And to those who might join us one day—we’re just getting started!

Working at Grocery TV
In addition to being recognized by Inc., Grocery TV was ranked #24 on Built In's list of The Best Startups to Work for in the U.S. earlier this year. To join our award-winning team, check out our job openings here.

Meet our newest retailers

• Grocery TV and Hy-Vee Partner to Power One of the Largest In-Store Retail Media Networks in U.S. Grocery
• Grocery TV is Selected by Giant Eagle to Scale Its In-Store Retail Media Netwo

As we settle into 2025, we’re reflecting on our momentum and the milestones shaping Grocery TV’s growth. Last month, we were recognized on Built In’s 2025 Best Places to Work list for the second year in a row—an acknowledgment of the culture we’re building and the talented team behind it.

This year, we landed in multiple categories:

• #2 in Austin for Best Startups (size 0-100)
• #14 in NY for Best Startups (size 0-100)
• #24 in US for Best Startup to work (size 0-100)
• #41 in Austin for Best Places to Work (all company sizes)

These recognitions reflect the foundation we’ve built, but more importantly, they set the stage for what’s ahead.

Driving in-store retail media forward

In 2024, in-store retail media experienced tremendous growth, and Grocery TV was at the forefront of that momentum, helping shape how brands and retailers connect with shoppers where it matters most. We hit major milestones that set the stage for what’s next:

• Expanded our network to 5,000+ stores
• Launched a partnership with Hy-Vee and Giant Eagle
• Released our In-Store Media Playbook to help retailers launch their own retail media network

These accomplishments strengthened our role in shaping in-store retail media, but more importantly, they amplified our gratitude for our dedicated team, who consistently show up for our customers and have shaped our product into what it is today.

Rooted in Austin, growing in NYC

We’re proud to be recognized in both of our city hubs this year. With a growing Media Sales and Marketing presence in NYC, we’re building stronger connections in the media world while expanding our reach. (And yes, New York, if you’re looking for your next role, we’re hiring!)

Meanwhile, Austin remains home. We recently moved into a brand-new, custom office on the Eastside, designed to foster collaboration and keep our roots strong. Plus, we’re still celebrating another big win — landing at #19 on Austin Business Journal’s Fast 50 list last fall, recognizing the fastest-growing companies in Central Texas.

Culture that fuels growth

These recognitions aren’t just about what we’re achieving in the industry — they’re about the culture we’re building at Grocery TV. We set high expectations for our team and back that up with competitive pay, meaningful benefits, and opportunities for growth.

We’re a salary-transparent company with a clear leveling framework, above-market compensation, full benefits, and an annual learning and development stipend to support long-term career growth.

But building a strong culture starts long before day one. Our hiring process is intentional and transparent — from clearly scoped roles with 30/60/90-day goals to proactive communication and honest feedback at every stage. It’s an approach that’s led to a 100% candidate satisfaction score, even from those we didn’t extend offers to.

What’s next

As we continue to scale, our focus remains clear: build a strong, thoughtful team and continue shaping the future of in-store retail media.

Interested in joining our team? Check out our careers page to explore open roles.

Grocery TV’s modern take on the traditional entrance display

The Ironman you love, now upgraded

When you think of signage in the store, you probably imagine the traditional Ironman: a static, yet effective way to communicate with shoppers. Grocery TV's Digital Ironman takes what already worked and elevates it, giving the entrance a clean look and feel, while also making it easier for retailers to push out in-store messaging and garner shopper attention.

How does it benefit retailers?

Leading retailers such as Giant Eagle, Homeland, and Redner’s use Grocery TV’s Digital Ironman to upgrade their entrance experience.

Why retailers love it:

• Fits right in: We offer several attachments that allow you to choose the model that works for your store layout.
• Made to last: Our digital displays are constructed with durable materials to reduce the need for frequent replacements season after season.
• Cost-effective: Instantly update in-store promotions and save on printing costs.
• Shopper-friendly setup: Provide shoppers with utility (cart wipes or printed circulars) and the opportunity to discover product promotions at the start of their visit.

Maintain the integrity of your shopper experience

Store entrances set the tone for the shopping experience.

💡When asked about replacing print advertising with a digital display at the entrance, 87.5% of shoppers were receptive, stating a digital display would improve or maintain their store experience.

Welcome the shopper in a more impactful way:

• Capture attention: The Digital Ironman ensures that your brand messaging, promotions, and new products are prominently displayed where they matter most.
• Deliver relevant messaging: Eliminate long wait times for print and shipping. Ensure your messaging is always timely by instantly updating in-store promotions through our simple Content Management System (CMS).
• Drive sales with high-impact visuals: Engage shoppers with dynamic content that guides them toward in-store offers and deals.
• Modernize your store: Elevate your overall store look and keep up with the evolving needs of shoppers by adopting digital signage in your store.

💡Shoppers are receptive to in-store retail media that is creative, informative, and saves them time or money.

Customizable options for every store

We understand that each store and its customers are different, which is why we offer personalized options to fit your needs:

• Circular Attachment: Perfect to display printed circulars alongside digital promotions, allowing a seamless mix of traditional and digital marketing.
• Sanitizer Attachment: Provides shoppers with a convenient cart wipe station at the start of their shopping trip while displaying key messaging.

💡 Grocery TV conducted an in-store shopper perception survey where the Digital Ironman with sanitizer attachment earned the highest customer experience rating—nearly 90% of shoppers had a positive or neutral response.

Built to last

The Digital Ironman is a durable, long-term solution for your store:

• Minimum 5-year lifespan: Constructed with sturdy materials that will last you season after season.
• Hassle-free installation and maintenance: Our nationwide operations team takes care of installation, upkeep, and troubleshooting and is stationed throughout the US for in-person support when you need it.

No cost to you

The best part?  We cover all CapEx and OpEx costs for the Digital Ironman making it even easier to say yes.

55% of retailers note that CapEx requirements are their biggest barrier to taking the next step to modernize their stores. We handle all of the complexities of standing up in-store media so you can focus on what matters—serving your customers.

We also work with national advertisers to drive ad revenue, which is shared with retailers to provide an additional revenue stream—making every store more profitable.

💡 Did you know?

In-store retail media outperforms every other major media channel in terms of ad experience and ad attentiveness.

Create value for your store and your shoppers

Ready to upgrade your store entrance? Get in touch with us today to learn how Grocery TV’s Digital Ironman can enhance your in-store marketing and drive shopper engagement.

Sources: Grocery TV In-store Brand Playbook 2024, Grocery TV Digital In-Store Shopper Perception Survey 2023

‘Tis the season for being in the store. From back-to-school to Christmas, the holiday season drives foot traffic (and spending) in brick-and-mortar stores.

Fall through Christmas is a busy time of year for grocery stores as people prepare for food-focused gatherings, which makes Food and Beverage the second largest holiday spending category in the U.S.

Brands looking to reach their audience while they’re out and about have the opportunity to make an impact where, according to eMarketer, 80% of holiday purchases are expected to occur–in brick-and-mortar stores.

So, how can brands take full advantage of in-store advertising during the fall holidays? In this article, we’ll talk about how you can incorporate grocery store advertising into your holiday marketing campaigns to drive results, whether your products are sold directly in grocery stores or outside the four walls. We’ll give you examples of how brands are reaching their audiences in grocery stores, and we’ll also provide some insight into shopper behavior and habits this season.

What is In-Store Retail Media?

Before we dive into how to best position your brand for success during the holiday season, let’s first clarify what in-store retail media is.

In-store retail media networks use digital signage in retail environments, like grocery stores, to deliver informed and targeted marketing campaigns. In-store retail media combines the mass reach of TV advertising, the audience targeting of digital advertising, and the stopping power of out-of-home advertising.

For these reasons and more, the numbers point to the store becoming an increasingly important part of the retail media landscape in the coming years, with eMarketer predicting in-store retail media spend to increase by 46.5% from 2023 to 2024 and represent over $1 billion in spend by 2028.

There are a number of different types of in-store retail media formats from kiosks to TV screens that allow brands to target their audience in brick-and-mortar stores, where 85% of all sales and 94% of grocery sales occur. Here’s an example:

A brand interested in grocery store advertising might, for instance, run their video advertisement on an in-store retail media network spanning multiple grocery retailers in several DMAs. They could launch this campaign through a major DSP like The Trade Desk or directly through the in-store retail media network.

The video captures the attention of shoppers waiting in line or actively perusing the aisles of the store. If the brand is interested in understanding the full impact of the campaign, they might conduct a brand lift study to determine the percentage increase in shoppers aware of their brand using a set of test and control stores.

Fall Holiday Season is In-Store Advertising Season

While the store's reach is consistently strong throughout the year, specific hours, days of the week, and holidays see bumps in foot traffic.

Increase in Foot Traffic in the Fall

The fall season is the biggest season for foot traffic in grocery stores. The fall season includes heavy-hitters like:

• Back-to-school
• Halloween
• Thanksgiving
• Christmas

Typically, foot traffic starts to build a few days before a major holiday. We recommend brands start advertising at least a few weeks ahead of the holiday to increase the odds that they are top of mind or on the shopping list when the main event hits. Brands have the opportunity to tailor their creative to the mindset of the shopper at different points in the lifecycle of a major holiday (discovery/inspiration leading up to the holiday vs. purchase in the days before the holiday).

Shoppers are More Receptive & Attentive to In-Store Media

It may not come as a surprise that people are more open to advertising in an environment where they intend to make a purchase.

Research has shown that people are more receptive and attentive to advertising formats that don’t disrupt the audience’s experience.

What’s more, in-store advertising tends to make a more profound impact on shoppers than other channels. 87% of consumers, in one survey, indicated that they feel receptive and positive toward in-store advertising. During a time of year when consumers are faced with advertisements nearly everywhere they turn, brands that can stand out using in-store advertising–and reach people when they’re actually paying attention or are receptive to those ads–can rise to the top.

Grocery Shoppers also Cross-Shop in Other Businesses

The impact of advertising in a supermarket extends beyond the four walls of the store. The same person who visits a supermarket, on average, 7 times a month will also visit nearby businesses, and other retail locations like electronics stores, quick-service restaurants, or big-box stores. In fact, we know from Placer.ai data that 68% of Grocery TV’s audience will also visit a Walmart within a 90 day window. Because of this, retail brands outside of the grocery store can also leverage this touchpoint to drive foot traffic from holiday shoppers.

Grocery Shoppers are Everywhere

Virtually everyone goes to the grocery store at least once in a while. Brick-and-mortar grocery stores offer brands a unique opportunity to target any audience they’d like in the highest-trafficked retail environment.

With the power of Grocery TV’s in-store retail media network, brands can segment audiences by demographic, shopping behaviors, and more, then deliver tailored advertisements.

What’s more, those who shop at grocery stores most often also tend to be those whose perceptions of brands and products are most crucial.  The in-store audience also influences other household purchase decisions. That means that the people reached by supermarket advertising are also responsible for making other household purchase decisions such as insurance, credit cards, and automobiles.

Fall Holidays Affect Purchase Behavior

Certain product categories depend on the huge boost that they get from specific holidays. This year, for example (according to The Numerator Holiday Trends Consumer Study 2024):

• 79% of US consumers plan to buy candy for Halloween
• 72% of consumers plan on buying gifts before Christmas
• 81% of US consumers will buy food for Thanksgiving

How Brands Can Leverage In-Store Retail Media Over the Fall Holiday Season

Almost 50% of media impact comes from the quality of the creative that you use. Especially in a colorful and eye-grabbing grocery store environment, you want your brand’s creative to stand out. You can ensure the effectiveness and quality or your creative by:

• Using clear, concise text to send a message early on in your creative
• Including your brand’s logo featured prominently during the whole ad, so that people know who it is coming from, regardless of when they start watching
• Using imagery that evokes an emotion or creates a need
• Creating contextual creative that fits in the environment around it (recent estimates show contextual advertising to be 32% more effective than demographic targeting)
• Using videos and movement to really grab passerby’s attention
• Using existing creative, repurposed for in-store retail advertising

Here are some examples of how brands use the above tips to make the most of the Grocery TV media network:

Native Content Opportunities

In between advertising and retail content, we run GTV-produced entertainment content. This keeps shoppers engaged especially in areas of the store like the check out and pharmacy where dwell times are higher.

For brands looking for a more contextual or natural way to get their brand in front of shoppers, native content allows them to embed their products, services, and brand into entertaining trivia, cooking tips, or recipe videos. The above example demonstrates how an orange juice brand could offer shoppers a recipe to make gingerbread house icing and include their own product in the recipe.

By running seasonal native content, brands have the opportunity to delight shoppers and enhance their in-store experience while imbuing their brand in their weekly routine.

Contextual Advertising Suited for Fall

Brands can always benefit from considering the context in which their advertisements will be viewed, but this may be particularly true during a peak time like the fall holiday season. There are two goals to aim for when considering contextual advertising:

1. The messaging incorporates the grocery environment
2. Messaging is tailored to specific store areas

For instance, a candy company might display a map of where their candy bars can be found in the store near its entrance. Then, at the checkout, they may run creative that says something like “Need a snack while you wait?” to tailor the advertisement to the in-store environment.

Weather and climate–cold days, snow, rain, longer nights, etc.– are also important contextual factors to consider during the fall. Brands can even take things to the next level with weather-based dynamic ads.

Grocery TV can detect the weather outside and use that information to choose which version of an advertisement to share. Brands make different creatives that are tailored to different climates, and Grocery TV uses input from The Weather Channel to know which ad would be best received according to the local weather.

This ad from Stella Artois uses graphics or a ski slope to bring about a craving for a glass of the Belgian beer with its snow-like foam.

Advertise Using Holiday Traditions

Many of the people in grocery stores around the holiday season are in the store looking for something particular– and that “something particular” is usually related to the holidays. If you incorporate this knowledge into your advertising campaigns, then shoppers are more likely to feel related to the content and interested in its subject matter. You don’t have to be selling candy around Halloween to relate directly to the people who are in the store to buy candy.

For example, Chase made this advertisement targeted toward the 81% of US consumers buying food for Thanksgiving:

Venmo used this ad campaign to appeal to grocery shoppers who may wonder about what gifts to get their family members for Christmas.

People buying and receiving new phones for Christmas will also need new phone networks. Verizon tailored their advertising creative to the holiday season, while pointing out that they are the #1 network in the local area.

Again, you’ll notice that none of those three brands have products that are directly sold in grocery stores, but they all used the feeling of holiday cheer to get the attention of store-goers who, statistically, cross-shop and influence all other household purchases.

Key Takeaways

• The fall season represents "primetime" in stores as shoppers increase visitation around major holidays.
• The majority of purchases still occur in brick-and-mortar stores, highlighting the importance of this channel in driving conversion.
• The people who visit grocery stores have influence over all household purchases, and they cross-shop in other businesses.
• Shoppers like in-store media. It’s non-invasive, interesting, and fun.
• To further engage shoppers, brands can partner with GTV to produce native content such as recipes, fun facts, and trivia.
• Brands can also use dynamic triggers like weather to further tailor their in-store creative.

With the rise of in-store digital media, retailers are challenged to seamlessly integrate digital touchpoints while managing costs and improving customer experience. The In-Store Retail Media Playbook offers guidance on how to navigate these complexities and turn retail media solutions into a powerful revenue stream and positive customer experience.

As the role of in-store advertising evolves, retailers are tasked with balancing customer experience, infrastructure investment, and monetization. The In-Store Retail Media Playbook helps retailers to:

• Manage retail media networks: Insights on setup, maintenance, and selecting high-impact digital surfaces that attract attention without disrupting shopping.

• Enhance customer engagement: Approaches for creating content that resonates with customers, from promotions to visually engaging displays.

• Optimize CapEx and OpEx: Advice on managing costs, including phased rollouts and repurposing existing displays to minimize expenses.

• Capture new revenue streams: Methods to attract brand partnerships and leverage programmatic advertising solutions, making in-store media a valuable part of your revenue strategy.

Explore the playbook for actionable strategies to elevate your retail media network approach.

No matter where you’re from or who you are, you probably set foot in a physical store every week. And while print advertising has existed in grocery stores for years, it wasn't until more recently that in-store advertising was digitized, which has both grown its impact and expanded access for both endemic and non-endemic brands.

In-store retail media allows brands to reach their audience, build loyalty, and drive conversion with digital advertising located right where they shop--in physical stores. Playing a part of the next wave of retail media, in-store retail media is transforming the experience of brick-and-mortar stores, providing retailers with a near real-time opportunity to update in-store content, while also giving brands the chance to reach their audience while they're in a buying mindset.

What is In-Store Retail Media?

In-store retail media refers to digital marketing that happens inside physical retail stores. Sounds counterintuitive, right? While brick-and-mortar stores might seem separate from the world of digital media and advertising, they’re actually an untapped gold mine.

Historically, the store has been limited as an advertising medium. Static in-store ads involve long planning cycles and are primarily limited to endemic brands and promotion-based. With digital in-store advertising, brands can easily target and launch dynamic campaigns in real-time to shoppers similar to how they would for online advertising.

Today, technology has transformed the average store into a versatile and highly influential location. Smart carts, digital displays, and even in-store audio are all ripe with opportunities for advertisers looking to reach consumers.

What's more, modern in-store advertising can accomplish objectives across the funnel with the ability to measure everything from brand lift to foot traffic to sales lift. Different from its print predecessor, digital in-store advertising blurs the lines between brand and performance marketing, providing an impactful brand experience, while also in many cases driving sales.

The Power of In-Store Retail Media in Action

Spotify

Let’s take a look at a real-world example of how strategic in-store retail media can impact audiences.

Spotify ran a campaign on Grocery TV’s network reminding shoppers to check out their app just before they got into their cars. The strategy was simple: reach consumers at a quiet moment in the middle of their busy day and contextual messaging that speaks to what they’re doing next (driving home or completing other errands).

Land O'Lakes

Another example is Land O'Lakes, which used contextual messaging that made light of where the shopper is at in their store visit, the checkout. Even though shoppers might not actually leave the line to go back for another item, they might be more likely to remember the ad and the brand because of the tailored messaging. What Land O'Lakes also did well was prominently featuring their brand, product, and how the product could be used in the ad.

Key Benefits of In-Store Retail Media

In-store advertising is redefining retail media and how brands approach their media mix. Its specific benefits address current industry challenges and unlock new opportunities to connect with audiences.

How, where, and when you present your message is just as important as what it actually says.

In-store retail media capitalizes on these moments and positions your brand in front of your audience when they're in a buying mindset or quite literally able to turn around and purchase your product.

The grocery store also offers the brand safety other channels may lack. It's family-friendly and often considered the center of a community, where you bump into friends and neighbors. This plays a role in how your advertising is perceived.

Place your brand in a context that resonates with consumers

When a consumer visits the store, they have one clear goal in mind: to buy something. Advertising that supports them on this journey is not only more effective, but more likely to be perceived positively (and thus acted on).

Placing contextually relevant ads in the store, where consumers are in a buying mindset, yields better results than any other advertising channel in terms of its effect on experience. In fact, one Grocery TV survey found that 87% of consumers were accepting or positive toward in-store advertising.

In other words, in-store advertising is perceived more positively by consumers because it enhances their experience at the store. On the flip side, other ad channels that consumers typically visit to be entertained are more disruptive to their experience.

We also know that consumers are more likely to pay attention to in-store media than other advertising channels. This is especially impactful when we consider that contextually-relevant in-store ads have an impact even beyond a consumer’s initial trip to a retailer.

Brands should also consider the context of the grocery store in the consumer's broader purchase journey. For example, we know that 70% of Grocery TV's audience visits Walmart within 90 days of their visit, offering brands the opportunity to influence cross-shopping decisions.

Reach more people with greater efficiency

The loss of third-party data identifiers and decline of linear TV has pushed marketers to find new ways to reach their target audience. In-store retail media allows you to simultaneously reach massive audiences and specific demographics.

Nearly 1 in 4 Americans are reached on Grocery TV’s network, which means almost 80 million consumers are within a brand’s reach.

In addition to reach, visitation frequency is a major draw for particular types of retail like grocery. A 2022 Gallup report notes that 82% of people visit the grocery store at least once a week which results in an average of nearly 7 visits per month.

In addition to traffic far greater than online, brick-and-mortar stores offer brands access to key household decision-makers. This includes hard-to-reach audiences like millennials and Gen-Zers, who are less exposed to traditional advertising vehicles (like commercial breaks on TV).

What's arguably most important to note about the in-store audience is that they're not solely responsible for making decisions on their groceries. They are often the decision maker for a variety of household purchases such as insurance, healthcare, and automobiles.

Build awareness within specific segments or demographics

In-store advertising offers brands targeting demographic, geographic, and behavioral targeting capabilities that allow brands to hone in on their specific audience.

Let’s turn to an example of this in action. The growing base of Hispanic shoppers in the US – and their immense purchasing power – has prompted many brands to shift their strategies and better understand how best to stay top of mind with this audience.

In-store retail media allows brands to run multicultural advertising campaigns in both geographic areas that over-index on the Hispanic population as well as culturally relevant retailers like El Rancho or Cardenas.

The Hispanic audience is also unique in that it places more value on the in-person shopping trip than other demographics. In other words, Hispanic shoppers prefer in-store shopping over other mediums. Both endemic and non-endemic brands can cater to this preference, offering tailored advertisements that showcase the benefits of their products while consumers are already at the point of sale.

How to Implement In-Store Retail Media into Your Strategy

Once you’ve decided that in-store retail media is the right move for your brand, how can you go about implementing it into your advertising mix? Be sure to keep these key considerations in mind.

Consider the Funnel

Think of in-store advertising as a full-funnel medium. It can target consumers at every step of their journey:

• Awareness: Shoppers become familiar with your brand, keeping your messages top of mind.
• Consideration: Your brand stands out from the rest thanks to targeted campaigns that meet consumers where they’re at just when they’re thinking about what to buy.
• Conversion: Consumers are encouraged to buy a product or inspire action on other platforms.

Measure & Optimize

Make it a priority to understand what works for your media campaign and what doesn’t with the right performance metrics. In-store retail media channels have the ability to measuare a range of KPIs like store visits, app or site downloads, sales, etc.

With Grocery TV’s retail media network, you get access to data partnerships that help you enhance the planning, execution, and measurement of your campaigns. Grocery TV helps brands track details like:

• Brand lift (brand awareness, consideration, recall, etc.)
• Foot traffic attribution
• Sales lift
• Web conversions (incremental web visits, sign-ups, etc.)

The Bottom Line

In-store retail media may still be relatively new, but it’s already making a name for itself as a highly efficient and versatile advertising channel.

Whether you’re an advertiser or a retailer, you can benefit from delivering meaningful messages to your consumers when they're most open to them.

The Hispanic market presents a wealth of untapped potential, boasting impressive buying power and a growing influence in mainstream culture. With a population of over 63 million and growing, it's not only the largest minority group in the US but also one of the fastest-growing consumer segments.

Despite possessing a staggering $2.8 trillion in buying power, equivalent to the world's fifth-largest economy, these consumers often remain underrepresented in traditional brand marketing strategies. The inability to effectively connect with this culturally rich and diverse demographic means many brands are missing out on significant growth opportunities.

With Hispanics already an integral part of mainstream American culture, not incorporating a multicultural marketing strategy could leave brands trailing behind their more inclusive competitors. By offering culturally relevant content in the proper context and in the language they prefer, brands can drive deeper engagement and foster a stronger connection with this audience.

Digital in-store advertising provides an effective and impactful way to reach Hispanic audiences at the center of their communities where they shop every week–in brick-and-mortar grocery stores.

This article will explore insights into Hispanic consumer behavior in brick-and-mortar stores, how to effectively reach this demographic with digital in-store advertising, and share best practices for creating high-impact creative that resonates with Hispanic audiences.

Insights on Hispanic in-store shoppers

When shopping in-store, Hispanic consumers have distinct preferences and behaviors that set them apart from other demographics. Understanding these nuances is essential for brands looking to target this audience effectively.

Here are some key insights to keep in mind for your Hispanic-focused campaigns:

• Hispanic consumers prefer shopping in-store: Hispanic shoppers prefer in-store experiences over online shopping, with the majority stating a preference for the tactile experience of browsing products in person. They value the opportunity to interact with products in the aisles, seek recipe or meal suggestions, and obtain product information.
• They are cost-conscious shoppers: Hispanic shoppers are cost-conscious shoppers, with over half stating that they visit multiple stores to find the best deals. This insight is crucial for brands to consider when targeting this audience, as offering discounts and promotions can significantly influence their purchasing decisions.
• But spend more on grocery items: Despite being value-driven shoppers, Hispanic shoppers spend significantly more on food than non-Hispanic shoppers, making them a highly valuable demographic for grocery brands. By understanding their price-conscious shopping behaviors, brands can create targeted campaigns and promotions that resonate with this audience.
• They are tech-savvy: Most Hispanic shoppers use digital apps to search for recipes, create shopping lists, or research local events, whether shopping online or in-store. Through targeted digital ads at the point of purchase, brands can engage with this tech-savvy audience.
• Hispanic consumers are open to personalized ads: Hispanic shoppers are more accepting and receptive to targeted advertising than other demographics. They appreciate relevant offers and customized messaging that directly speaks to their needs and preferences.

Reaching Hispanic consumers where they shop

Brick-and-mortar stores are essential to the customer journey, accounting for roughly 85% of retail sales. With more Hispanic shoppers preferring to shop in-store, brands have the opportunity to connect with them in an environment that is tailored to their needs. By leveraging the power of digital in-store advertising in grocery stores, brands can launch multicultural marketing campaigns that authentically reach Hispanic audiences.

Here are some key benefits of using digital in-store advertising to reach Hispanic audiences:

Maximize influence at the point of sale

It may go without saying that when someone is in a grocery store, they plan on making purchases. Because people are in a buying mindset in stores, research has shown that they have a more positive perception and likelihood to pay attention to in-store advertising compared to other channels.

When you couple this with the value Hispanic consumers put on the in-store experience, there’s a clear opportunity for brands to reach this key demographic where they’re likely more open to advertising.

While endemic brands have the obvious benefit of advertising close to where they’re sold, non-endemic brands can leverage in-store advertising to get in front of shoppers while their wallets are out. For financial institutions in particular, research shows that Hispanic consumers, along with other ethnic minority groups, face more significant barriers to accessing and utilizing banking products. Financial firms looking to bridge the gap with Hispanic consumers can leverage digital in-store advertising to educate them on the benefits of their products in grocery stores where they’re regularly spending money.

Engage consumers with contextually relevant messaging

Targeting enables brands to deliver dynamic, real-time messaging with contextual ads. In the setting of a brick-and-mortar store, this might mean delivering ads for meal ingredients when a customer is in the grocery section, or promoting household cleaning products when they are near the home goods aisle.

The power of targeting lies in its ability to take this strategy a step further, by tailoring the ad content to the individual shopper's preferences and behaviors. Brands can display different creatives depending on factors like store location, time of day, or even weather conditions. By tailoring the ad creative to the local audience, brands can create dynamic messaging that resonates with the Hispanic audience and increase campaign effectiveness.

Target Hispanic shoppers in culturally relevant stores

Brands can leverage high-impact displays in brand-safe grocery stores that cater to Hispanic communities, ensuring their messaging is seen in a trusted and culturally relevant environment. ​​Much like how advertising on a channel like Telemundo ensures a higher probability of reaching the right people, Hispanic-focused grocers cater specifically to this demographic, offering an avenue to directly engage with this audience. Brands can target specific stores and geographic areas in the top Hispanic DMA's like Los Angeles, Dallas, and Miami.

Grocery TV’s (GTV) audience over-indexes on the Hispanic demographic through partnerships with leading Hispanic-focused retailers such as El Rancho, Cardenas, and Fiesta Mart. These retailers specialize in serving the Hispanic community, creating an environment where Hispanic culture, tastes, and preferences are the norm, not the exception. This focus on Hispanic audiences allows brands to reach consumers in a trusted, culturally relevant setting and enhances the probability of their messaging being received positively.

Measure and optimize campaigns in real-time

Analytics are crucial to understanding campaign performance and optimizing for success. With digital in-store advertising, brands can measure the impact of their in-store advertising efforts in real-time, optimizing campaigns for better results.

With our 3rd party measurement partnerships, brands can define campaign objectives and track performance across the funnel. The potential for measurement across the sales funnel is significant, offering opportunities for brand lift, traffic conversion, and sales lift.

Brands also have the chance to test different creatives, for example, comparing the effectiveness of Spanish vs. English creative. By running advertisements in both Spanish and English, brands can compare their performance and understand which messaging resonates more with their audience. This level of granularity in targeting and measurement can drive a deeper understanding of consumer behavior and help brands make data-driven decisions for future campaigns.

Best practices for creating high-impact creative for Hispanic audiences

Creating culturally relevant and impactful messaging that resonates with their values and interests is essential to engage with the Hispanic audience effectively. Here are some best practices for creating high-impact digital in-store ads targeted toward the Hispanic audience:

• Be culturally relevant: To effectively engage with Hispanic consumers, it's crucial to understand their culture and values. Keep up with current events and cultural trends that interest the Hispanic audience. Incorporate these into your creative to make it more timely and relevant.
• Speak their language: 89% of Hispanics prefer to consume content in their preferred language. Use Spanish in your creative if it aligns with your target audience. However, be mindful of dialects and local nuances.
• Inclusivity and diversity: Half of Hispanic consumers say they are likelier to buy when ad creative is inclusive. Keep in mind that the Hispanic community is diverse and includes various subcultures. Ensure your ads feature diverse and inclusive representations of the Hispanic demographic.
• Understand your audience: Use research and data to understand the Hispanic demographic, behaviors, and preferences. Data can help you tailor your messaging and targeting for maximum impact.
• Test and optimize: Continuously monitor campaign performance and make necessary adjustments to improve effectiveness. Test creative variations, targeting strategies, and messaging to understand what resonates best with the Hispanic audience.

Case study: How a wireless brand achieved a 5% brand lift with GTV targeting Hispanic shoppers

An established wireless network provider leveraged GTV’s digital in-store advertising to grow brand awareness and recall with Hispanic communities across the U.S. For an in-depth look at their approach and the results, check out the case study.

Grow your brand's reach with GTV

Targeting the Hispanic audience is crucial for brands looking to expand their reach and drive sales. With in-store advertising becoming increasingly relevant and effective, leveraging Grocery TV's DOOH capabilities can help brands reach the Hispanic demographic at a critical touchpoint – while they are actively shopping.

By following best practices for creating culturally relevant and impactful messaging, brands can effectively engage the Hispanic audience and achieve significant results with their campaigns. With advanced targeting and real-time analytics, GTV offers a powerful solution for brands looking to tap into the growing Hispanic market.

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With massive reach and high frequency, the store has the potential to become a major advertising channel. Although in-store advertising is not new, you don’t typically see it in the list of today’s major media channels.

In-store media networks like Grocery TV are often bucketed into existing categories such as Out-of-Home (OOH) that don’t fully capture its capabilities. Try picturing a billboard next to a TV in grocery stores—would you put the same creative on both?

With the digitization of the store, deprecation of 3rd party cookies, and decline of Linear TV, there seems to be a space emerging for in-store advertising. Yet, there is still work to do in defining where it fits in a brand’s media strategy and budget.

For in-store advertising to realize its potential, it needs to be put under the magnifying glass and compared to other media channels.

In our latest survey, we took a step back and asked 1,000+ consumers to judge advertising channels based on how they affect their experience and how likely they are to pay attention to them.

Sentiment: In-Store Media Ranked #1 in Terms of Positively Affecting Experience

Most marketers would agree—people are more receptive to advertising that doesn’t disrupt their experience. For in-store media, it’s particularly important that advertising doesn’t disrupt the shopper's primary goal: to buy products.

The results showed that 87% of consumers were accepting or positive towards in-store advertising, ranking it at the top of other advertising channels in terms of its effect on experience.

This may not come as a surprise if you consider the jobs to be done in each of these channels. For the store, consumers are in a buying mindset and often intending to make a purchase. For other channels, they are hoping to be entertained, and advertising often disrupts that experience.

We included images of both static and digital in-store media formats in this survey because our goal was to understand how any type of ad in the store environment is perceived.

In a previous survey, we assessed different in-store digital media formats to understand their potential effect on the shopper experience. The top 5 formats in terms of acceptance and favorability were primarily focused on digitizing existing static signage in the store.

Attention: Consumers Were More Likely to Pay Attention to In-Store Media than Other Channels

Interestingly, the ranking for likelihood to pay attention to advertisements in these channels was the same as their effect on experience, or sentiment. This could simply reaffirm our previous statement--that receptivity is influenced by perception. If an advertisement contributes positively or even neutrally to an experience, someone might be more willing to engage with it.

Nearly 50% of respondents said they were very likely or likely to pay attention to in-store advertising, ranking it at the top of the advertising channels included in the survey.

Budgets are allocated by measurement, not sentiment

The results of this survey are in opposition to how advertising budgets are allocated today. And this, undoubtedly, has to do with measurement and a lack of clarity around ownership over this channel.

Marketers are laser focused on getting a return on their investments. And while there are certainly methods today for measuring in-store media, there's a lack of standardization across major retailers that often stops buyers in their tracks.

Traditional in-store media is often owned by shopper marketing, while digital in-store media has landed in multiple buckets: digital out-of-home (DOOH), digital video, retail media, and even CTV.

Nevertheless, there are positive signals from consumers towards the impact in-store advertising can have and a number of ways to transact and measure performance for this format today. Marketers looking to increase the efficiency of their spend and enhance the experience their audience has with their brand might take a closer look at in-store advertising.

Retail media has been called the third wave of advertising with more than 1 of every 6 dollars spent on digital ads in the US (17.8%) expected to go toward retail media in 2024. While the majority of retail media dollars to date have been spent online, the physical store’s audience is 70% larger than those on retailer websites.

The mass reach combined with the fact that the majority (85%) of sales occur in physical stores make in-store retail media a major opportunity for retailers and brands. Retailers evaluating different formats of in-store retail media should consider the impact digital media will have on their shopper experience.

To better understand the impact on shopper experience, our team surveyed 1,000+ grocery shoppers and asked them how different types of in-store retail media would affect their experience.

The report includes data on:

• How in-store retail media compares to other advertising channels
• How shoppers perceive displays in different parts of the store
• How age affects perception of in-store retail media

As the advertising landscape evolves, in-store media is emerging as an impactful medium for getting in front of shoppers during their daily routines. This once-traditional medium is now embracing digital solutions, which allow it to be measured and transacted similarly to online channels.

Because of this transformation, any brand, whether they’re sold in a particular store or not, can target their audience in highly trafficked, brand-safe retail environments.

Nolan Johnson, Head of Ad Partnerships, at Grocery TV hosted a webinar with Raj Lala, VP of Sales and Development at Vistar Media, to delve into:

• Why non-endemic brands are investing in programmatic in-store advertising
• How they can achieve campaign objectives across the marketing funnel
• What goes into launching effective in-store campaigns

Below we’ve included the webinar recording as well as a recap of some of the key points:

Non-endemic brands, or those not sold in the retailer where they’re advertising, are investing in programmatic in-store advertising for a number of reasons including:

• Audience size: In-store retail media audiences are typically a staggering 70% larger than their digital counterparts. That's a sizable audience of potential customers, who are already in a buying mindset.
• Audience quality: 98% of grocery shoppers are also the primary decision makers for other purchases (such as finance, insurance, and telecom) in their households. With the addition of programmatic capabilities, brands can also increase the granularity of their audience targeting.
• Medium quality: With the decline of linear TV ratings, non-endemic brands are looking for other high-frequency, high dwell time touchpoints to reach their audiences.
• Contextual impact: Non-endemic brands are leveraging the store environment in their creative to boost engagement with shoppers.
• Measurement capabilities: Today’s digital in-store advertising offers brands the ability to measure campaigns in real-time as well as full-funnel measurement options from brand lift to foot traffic to sales conversion.

The evolution of in-store advertising

In-store advertising has undergone a significant transformation over the years. It has extended beyond static, promotion-based signage that offered low visibility and impact, to high-impact, dynamic in-store displays that are responsive in real-time.

This transformation has brought about an era of engaging, large-format visual displays that are automated and transacted through programmatic Demand Side Platforms (DSPs). These modern platforms allow for more precise audience targeting capabilities from demographics to proximity to different points of interest, making in-store advertising more efficient and effective than ever.

This new age of in-store media isn't just about promotions; it's designed for storytelling and brand building, creating a richer, more immersive experience for shoppers. With these advancements, planning cycles have reduced drastically, and the need to negotiate retailer by retailer is a thing of the past.

The benefits of advertising in stores

Digital in-store advertising combines the broad reach of TV with the precision and convenience of digital media and impact of digital out-of-home (DOOH).

These capabilities have transformed digital in-store advertising into an audience-based medium that allows non-endemic brands to reach their target customers when they are in a buying mindset.

Programmatic ads for non-endemic brands

Programmatic technology allows for high-impact, real-world executions that can reach consumers as they move from place to place, making your brand omnipresent in their shopping journey.

The flexibility of digital out-of-home (DOOH) advertising means you can adjust campaigns at a moment’s notice. Advanced targeting and creative capabilities allow your brand to craft messages that resonate personally, increasing engagement and driving conversions.

Digital in-store advertising can seamlessly extend your omnichannel strategy, creating a cohesive, unified brand experience. Pairing digital in-store with other channels and retargeting exposed consumers can drive results, especially when combined with TV, billboards, and mobile. This combination of traditional and digital channels creates an efficient path to purchase, maximizing your ROI across the entire funnel.

Tips for launching an effective in-store DOOH campaign

Launching an effective in-store DOOH campaign requires strategic planning and execution. Here are some key tips for success:

Define your audience and targeting strategy

Creating an effective in-store Digital Out-of-Home (DOOH) campaign starts with a clear understanding of your audience and a well-defined targeting strategy. This is not merely about reaching a wide audience - it's about reaching the right audience.

Are they millennials, working parents, or health-conscious consumers? Understand where your audience frequents, such as grocery stores or malls, for contextual relevance. Choose data types wisely, deciding between behavioral patterns or 1st/3rd party data to build your audience.

Whether you're thinking regionally or nationally, defining target DMAs is crucial to ensure your message lands in the right place. In the world of DOOH advertising, it's not just about who sees your ad, but also where and when they see it.

Create contextually relevant creative

Your brand may not be physically present on supermarket shelves, but that doesn't mean you can't still make a significant impact with an in-store ad campaign. To create a successful in-store DOOH campaign, consider your consumers' journey. What are they doing before and after seeing your ad? Can you reference their location or activities? Tailoring your message to these context clues can enhance engagement and boost campaign effectiveness by 17%.

Use dynamic creative to enhance real-time messaging

The beauty of dynamic creative lies in its ability to adapt and evolve in real-time, allowing you to create content that resonates with your audience. You can use weather conditions to tailor the products or offers being displayed to suit the current climate, making your messaging more relevant and enticing.

Integrate countdowns and launches into your DOOH campaign to build anticipation and excitement around store openings, product releases, or special events. Use live sports scores, local matchups, or celebrating hometown winners, to tap into the passion of sports enthusiasts and drive stronger engagement.

Retarget consumers exposed to your in-store media

To amplify the impact of your in-store Digital Out-of-Home (DOOH) campaign, consider the power of retargeting consumers who have been exposed to your in-store media. You can use device IDs in a privacy-compliant manner to reconnect with these consumers across diverse media channels.

This strategy allows your brand to extend its reach beyond the physical store and continue the conversation with potential customers in their digital spaces. Keep your brand top-of-mind, reinforcing your message and raising the chances of conversion.

Create an in-store campaign that drives conversions

Non-endemic brands can leverage today's advanced in-store media to reach decision-makers in their daily routines. With real-time flexibility and advanced targeting options, you can create an immersive experience for shoppers that builds brand affinity and drives conversions.

If you want to learn more about programmatic in-store advertising, check out the entire webinar with Grocery TV's Head of Ad Partnerships, Nolan Johnson. You’ll gain valuable insights to help you get the most out of your in-store media campaigns.