Image of a digital screen showcasing a brand’s holiday candy at the grocery store front end

Established candy brand achieves 11.7x iROAS

Industry CPG
Study type Sales Lift

About the study

Grocery TV and ABCS conducted a study to measure how in-store retail media influenced sales volume and basket size for the brand’s holiday candy shapes.

Results

The campaign delivered strong returns and grew basket size, even for an established candy brand, proving that reaching shoppers in-store drives purchases wherever shoppers end up checking out.

11.7x

Incremental return on ad spend (iROAS)

283x

Return on ad spend (ROAS)

2%

Increase in household penetration

Above benchmark

2.5x

Larger basket size compared to benchmark

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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