Just released: New research highlights in-store shopper perceptions

Image of a digital screen showcasing Kraft Heinz at the grocery store front end

Kraft Heinz LUNCHABLES® Brand Campaign drives 26x ROAS

Industry CPG
Study type Sales Lift

About the study

Grocery TV partnered directly with Giant Eagle to conduct a closed-loop study across more than 160 stores to measure how a LUNCHABLES brand sweepstakes campaign drove sales in-store.

Featured retailer
  • Giant Eagle logo

Results

Reaching shoppers at the point of purchase made the difference. The campaign lifted sales for both the advertised product and the LUNCHABLES brand, showing that effective creative in-store drives results even for an established name.

The LUNCHABLES trademark is owned by Kraft Foods and is used with permission. © 2026 Kraft Foods.

26x

Return on ad spend (ROAS)

7.8%

Hero product sales lift

4%

Halo product sales lift

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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