About the study
Giant Eagle and Grocery TV conducted a matched-store study across 85 stores, using test and control groups over a month-long campaign, to measure the impact of Rockstar’s new Hardcore Apple flavor.
Featured retailer
Results
The new product launch drove sales lift for both the Hardcore Apple flavor and the entire Rockstar brand, proving that in-store retail media builds momentum for new products while strengthening the broader portfolio.
11%
Sales lift for new product
18%
Sales lift for entire brand
6.2M
Total impressions
