About the study
Grocery TV and MFour surveyed shoppers over two months to track brand awareness and recommendation intent.
Results
Even for a well-known brand, the campaign grew unaided awareness and made shoppers more likely to recommend, proving that reaching people in-store builds real affinity.
33%
Unaided brand awareness lift
6%
Aided brand awareness lift
13%
Recommendation intent lift
74%
Ad likeability
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