Grocery TV, the leading in-store retail media platform, today announced its partnership with Giant Eagle, a prominent food, fuel and pharmacy retailer known for high quality foods, convenience-oriented services and strong value driven by its popular myPerks loyalty platform.
Through the partnership, Giant Eagle will leverage Grocery TV's end-to-end platform to scale its Leap retail media network by activating rich, relevant content on in-store televisions in nearly 200 supermarkets across its five-state region including western Pennsylvania, Ohio, West Virginia, Maryland, and Indiana. Trusted by over 120 retailers, Grocery TV was selected by Giant Eagle for their proven in-store retail media model that elevates the customer experience, provides meaningful customer touchpoints for advertisers, and streamlines network operations.
Giant Eagle conducted independent research to gauge Grocery TV's potential impact on the customer experience. As a result, the retailer gained confidence that Grocery TV presented an opportunity to make shopping more convenient and informative.
"We chose Grocery TV because they share our commitment to the customer experience," says Joell Robinson, Senior Director from Giant Eagle. "By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program."
Grocery TV will integrate Giant Eagle's screens into their advertising platform, enabling the retailer's Leap retail media network to manage and execute brand campaigns across their stores. To supplement Giant Eagle's efforts, Grocery TV's experienced media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores. Giant Eagle will also leverage Grocery TV's Content Management System (CMS) to manage their in-store messaging across different store zones.
"We're excited to partner with Giant Eagle to scale their retail media business," said Don Oelke, Co-Founder and COO of Grocery TV. "Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers."
Grocery TV's partnership with Giant Eagle follows recent collaborations with other leading retailers underscoring in-store retail media's growing momentum. In 2025, Grocery TV will continue expanding their network with additional retailers and in-store touchpoints. For brands, they'll be focused on providing additional performance benchmarks, advanced audience targeting, and measurement capabilities to enhance their in-store campaigns.
