The Raley's Companies Launch In-Store Media Network With Grocery TV

The Raley's Companies has launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada, and Arizona. The rollout spans the company’s banners including Raley’s, Bel Air, Nob Hill, Bashas’, Food City, and AJ’s Fine Foods, enhancing the in-store promotional experience by connecting directly to shoppers at the point of purchase.

The launch advances another element of Raley’s full-funnel retail media strategy focused on rising demand for integrated in-store and digital campaigns. Brands can now reach shoppers closer to the moment they discover new products and make purchase decisions.

“Our retail media business has been evolving quickly, and in-store was the clear next step," said Zac Wilson, Vice President of Digital Commerce, The Raley's Companies. "With the Grocery TV partnership, what could have taken years to build, we were able to stand up in a matter of weeks. Speed is critical in an ever-evolving and fast paced industry. That speed, combined with their ability to help us build advertiser demand as we grow, is critical to a successful partnership. Together, we're creating an in-store retail media experience that feels cohesive for both our brand partners and our shoppers.”

The Raley’s Companies serve a broad cross-section of shoppers across the West, including brands directly serving and curated for Latino and Native communities with deep regional roots. For brand partners, the network offers scaled access to distinct audiences within established, high-frequency grocery environments.

“The Raley’s Companies have built deep trust across the diverse communities they serve throughout the West,” said Marlow Nickell, co-founder and CEO, Grocery TV. “That trust, combined with strong store traffic, creates a powerful in-store environment for brands. We’re proud to support Raley’s as they expand their retail media capabilities and to welcome Bashas’ back to the Grocery TV network.”

The addition brings Grocery TV's platform to more than 6,700 stores across more than 120 retail partners, continuing a run of regional expansions that includes Hy-Vee, Giant Eagle, Northeast Grocery, and ShopRite.

Discover how Grocery TV helps 120+ retailers independently operate their own in-store retail media networks.