Image of a digital screen showcasing a watermelon brand at the grocery store front end

Watermelon Board drives 12% sales lift

Industry CPG
Study type Sales Lift

About the study

The National Watermelon Promotion Board wanted to grow awareness and drive sales of watermelons as a whole. Grocery TV conducted a closed-loop analysis partnering directly with retailers to measure sales lift for watermelons.

Results

In just two months, the brand saw positive results across sales and ROAS using Grocery TV's in-store advertising, demonstrating the direct impact of reaching shoppers when buying decisions happen.

3.6x

Incremental return on ad spend (iROAS)

40x

Return on ad spend (ROAS)

12%

Sales lift

Work with us

Let’s chat about how Grocery TV can help you meet your goals.

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