About the study
Grocery TV and MFour surveyed shoppers over the five-month campaign to track recall and consideration for Illinois Lottery's Instant Scratch-offs.
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Results
Illinois Lottery saw strong results in recall and purchases, especially among infrequent players, showing that in-store advertising is an effective way for lotteries to grow their player base.
46%
Lift in ad recall among infrequent lottery players
27%
Lift in unaided brand recall among infrequent or non-lottery players
20%
Lift in post-campaign purchases among infrequent players
