Just released: New research highlights in-store shopper perceptions

Image of a digital screen showcasing an drive-thru brand at the grocery store front end

Well-known QSR brand sees a 59% increase in foot traffic to their locations

Industry
QSR
Study type
Foot Traffic

About the study

Grocery TV and Foursquare measured foot traffic and cost per visit for a QSR brand, using location analytics to track incremental store visits over a month-long campaign.

Results

The brand saw significant incremental foot traffic and return on ad spend, proving that reaching shoppers during their grocery trips meaningfully influences visits to nearby locations.

890K

Incremental visitors

181%

Increase in sales from repeat visitors

17.8x

Incremental return on ad spend (iROAS)

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