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Hot Off the Press: The In-Store Media Playbook for Retailers

For Advertisers

Reach youraudience wherethey shop

Why the grocery store?

The in-store audiencehas buying power

85%

of grocery sales occur in brick-and-mortar stores.

Insider Intelligence

98%

of grocery shoppers influence household purchase decisions.

Local targeting with national reach

0

Monthly visits

0

Monthly impressions

0

Unique customers

50

States

Finding Grocery TV Locations...

A few of our advertising partners

High impact advertising at key moments throughout the store

Engage your audience with frequent, quality touch points in brand-safe retail.

Contextually relevant

Boost performance with real-time triggers such as weather or tailor creative to the grocery environment.

High frequency

People visit grocery stores on average 6.4 times per month1 and nearly 50% visit multiple stores to check off their list.2

1. Statista2. July 21' survey run by GTV

Full viewability

Displays are located in prominent locations throughout the store, giving you ample opportunity to get in front of your audience.

Real-life advertising with the ease of online buying

Grocery TV makes it easy to set up and manage campaigns through all major DSPs or directly through our platform.

Programmatic

Access our inventory through programmatic exchanges.

Managed service

Launch campaigns directly on our platform.

Dedicated account manager

Performance tracking and measurement studies

Creative support

Download the media kit

Our media kit includes an overview of the Grocery TV network, retailers we’re partnered with, campaign examples, and more.

Media Kit

Maximize the effectiveness of your campaigns

Tap into the key capabilities of digital in-store advertising to drive results.

Target your audience

Narrow in on your audience by filtering for specific demographics, behaviors, or proximity to other retail types.

Optimize creative

Leverage contextual messaging, full video creative, and real-time triggers to grab the attention of shoppers.

Measure success

Define campaign objectives and track performance across the funnel through our 3rd party measurement partnerships.

Achieve goals across the funnel

Let’s chat

Drop us a line and we’ll reach out to share more about how you can launch a campaign on GTV.

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